The William Greenberg Desserts Cookbook - by Carol Becker (Hardcover)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><b><i>**Ina Garten named the Black & White cookie at William Greenberg Desserts the best in New York City**</i> <p/> A Slice of Classic New York with Sweet Recipes that Cover Every Craving, from Rugelach</b> <b>to Lemon Bars to Matzoh Walnut Brownies and Coconut Layer Cake</b> <p/> William Greenberg Desserts has been a New York City staple for more than seventy years. While maintaining and celebrating the signature recipes, such as the Linzer Tarts and classic Hamantaschen, and, of course, the Black & White cookie, this book will offer new and refreshing recipes as well. The bakery triggers nostalgia in certain generations, but a newer audience is building their own memories with inspiring new flavors--for example, without taking away schnecken and hot cross buns, modern goodies like cake pops, whoopee pies, and rainbow cakes are now available, too! Recipes will include: <p/><ul><li>Honey loaf</li><li>Chocolate pistachio biscotti</li><li>Butter pecan sandies</li><li>Rocky road brownies</li><li>Raisin scones</li><li>Chocolate chip pound cake</li><li>And many more!</li></ul> This cookbook will carry on the tradition Mr. Greenberg started decades ago. It will maintain his legacy by including stories from Mr. Greenberg, as well as longtime customers, and members of the baking team who were trained by Mr. Greenberg himself, and are now teaching the next generation. Not only are original recipes still followed, but that attention to quality that established the bakery's reputation in the 1940s continues to this day. <p/> Like other New York icons--Russ & Daughters, Katz's Deli, Nathan's Hot Dogs--the upper east side mainstay has become part of the fabric of the city. The timeless recipes are exactly the type of simple yet immensely satisfying sweets everyone wants. These recipes transcend trends while appealing to modern palates. This book adds a fresh perspective to the bakery and its recipes, while also staying true to the tradition and community its customers have loved for decades.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>"Open since the 1940s, William Greenberg Desserts is one of the city's most distinguished pastry shops, specializing in such New Yorkiana as black-and-white cookies, fruit tarts, and the cinnamon buns called schnecken. Their cream cheese cheesecake, <b>a New York phenomenon if ever there were one</b>, is spectacularly good." --<i>Eater</i> <p/> "Don't be put off by the prime Madison Avenue address, this is an <b>old-school kosher bakery</b>, with plastic-wrapped baking trays providing the display, and service that's refreshingly opinionated and direct. William Greenberg's Black & White is one of <b>the best in town</b>, and their Sticky Bun is an equally first-rate showing in its category." --<i>Gothamist</i> <p/> "After a chocolate bar, pecan brownies from William Greenberg Desserts are the next best cocoa-flavored treat." --<i>Town & Country</i> <p/> "This massive slab [of rainbow cake] is <b>an instant mood elevator </b>with its dense vanilla cake and butter cream frosting. Eat one layer at a time." --<i>Eater</i><br><p/><br></br><p><b> About the Author </b></p></br></br><b>Carol Becker</b> is the owner of William Greenberg Desserts, a famed New York City institution. Since taking over a decade ago, Becker has ushered the beloved Madison Avenue destination into a new era while respecting its heritage and deepening community ties through philanthropy. Becker started baking for fun while working as a marketing executive at a spirits importer, wowing friends with fresh loaves of Challah. She attended the Institute of Culinary Education in 2001 and previously ran her own baking business, Bread & Batter. Becker has fond memories of William Greenberg Desserts from her childhood growing up in the city--she knows it is not just a bakery, but also an integral part of the community. Carol Becker resides in New York City.
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