The Entrepreneur's Book - by Neil Francis (Hardcover)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br>Though entrepreneurs understand the "mechanics" of running a business, they don't always understand the "fundamentals," which ultimately decide success or failure. Through his own experiences and conversations with hundreds of successful people, Neil Francis concludes that the route to success is about understanding and answering what he calls the "why" questions. Each chapter starts with a "why" question and focuses on the fundamentals required for successful and sustainable entrepreneurship, such as purpose, innovation, love, desire, failure, and luck. These very human stories, combined with the author's own unique experiences, help to illustrate the core fundamentals of successful entrepreneurship. With an achievable and practical roadmap to success, <i>The Entrepreneur's Book</i> is a unique and important book, which will benefit aspiring entrepreneurs and those who are already "in business."<p/><br></br><p><b> Review Quotes </b></p></br></br><br>"<i>The Entrepreneur's Book</i> is a fresh take on the question, "What makes a successful entrepreneur?" Neil writes with honesty, humor, and humanity about how his recovery from a life-threatening illness led him to a host of entrepreneurs and businesspeople and their experiences of success (and sometimes failure!)." <b>--Sir Thom Shebbeare, Chairman, Virgin Startup</b> "<i>The Entrepreneur's Book</i> is a refreshing, stimulating, thought-provoking, and enjoyable guide to the changing face of entrepreneurship in the 21st century." <b>--Professor Richard T. Harrison, Chair of Entrepreneurship and Innovation, and Director of the Compassionate Leadership Initiative, University of Edinburgh Business School</b><br>
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