The Art of Commercial Conversations - by Bernadette McClelland (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>This book is different! It taps into what REALLY contributes to business success when it comes to MODERN DAY SELLING and REVENUE GENERATION, day to day LEADERSHIP and activation of those RESULTS that matter the most. The Art of Commercial Conversations will shift your business - upwards!<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>This book is different! It provides mainstream how to's and what to do's with a left of field focus on they WHO and WHY. It taps into what REALLY contributes to business success when it comes to revenue generation, day to day leadership and activation of those results that matter the most through modern day commercial selling conversations.</p><p>It's an invitation and a wake-up call to begin having commercial conversations that provide a win for everyone - you, your buyer and the greater community as well as providing chapter after chapter of calls to action!</p><p>This game changing book will ensure you: </p><p>* Understand how to approach your market, own your personal leadership skills and emphasise the value of you in a changing world.</p><p>* Discover how to focus in on your conversations even more by leverating your thought leadership skills and deeply defining the value of your offering whilst also remaining compeititive and relevant.</p><p>* Accelerate and elvate your outomes by drawing on your sales leadership skills to demonstrate and appreciate teh value you, your solution and your company provide to your market.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br><p>It's time for a new breed of seller who inspires clients to change. Get this book to discover how to become an invaluable, irresistible resource and at the same time close more profitable sales. <strong>Jill Konrath, Bestselling author of SNAP Selling and Agile Selling</strong></p><p>We all accept, at least I hope we do, that the art of conversation appears to be dying, as we prefer to develop our relationships online. This is certainly true when it comes to our commercial interactions as more and more products and solutions become commoditized. But the very best performers in the sales space, the ones who consistently over-achieve, have developed their communication skills and they are leaving their competitors trailing in the distance. Bernadette McClelland provides us with a superbly written guide, which should be a must-read for anyone with aspirations to become a top 5% player in the game of sales. <strong>Jonathan Farrington, Founder & CEO of Top Sales World</strong></p><p>Bernadette McClelland's new book The Art of Commercial Conversations hit me hard like a Bondi wave - refreshing, invigorating and powerful. She has encapsulated the changing world of doing business with business - a world where the buyer has transformed the way they are doing business which necessitates that sellers rethink how they engage. She states that we can no longer succeed by being sellers, we need to be Changemakers - we need to sell change. I totally agree. This book is essential reading for every business leader and sales professional in the business to business world. <strong>John Smibert, Co-Founder of Sales Masterminds Australasia</strong></p><p>Because technology has changed the nature of communities, it has changed the nature of business and as a result brands and individuals must adapt and engage with even more connective purpose. People have always bought from people they know, like, and trust and these nine conversations within The Art of Commercial Conversations definitely expound the importance of that engagement message. <strong>Jill Rowley, International Speaker, Social Selling Evangelist, Forbes Top 30 Sales People</strong></p><p>Bernadette's new book offers fresh insights into organising, structuring and leading client conversations in today's crazy busy world. It has the goal of accelerating understanding, while creating a foundation of respect and trust in a climate of mutual learning. Every chapter is dense-packed with actionable information that any reader, no matter how advanced, will be able to benefit from. <strong>Gerhard Gschwandtner, Founder and CEO, Selling Power Inc.</strong></p><br>
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