Jan Tschichold and the New Typography - by Paul Stirton (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>"Published in conjunction with the exhibition Jan Tschichold and the New Typography: Graphic Design Between the World Wars held at Bard Graduate Center Gallery in New York City from February 14 through July 7, 2019"--Title page verso.<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>An original account of the life and work of legendary designer Jan Tschichold and his role in the movement in Weimar Germany to create modern graphic design</b> <p/> Richly illustrated with images from Jan Tschichold's little-known private collection of design ephemera, this important book explores a legendary figure in the history of modern graphic design through the artists, ideas, and texts from the Bauhaus that most influenced him. Tschichold (1902-1974), a prolific designer, writer, and theorist, stood at the forefront of a revolution in visual culture that made printed material more elemental and dynamic. His designs were applied to everyday graphics, from billboard advertisements and business cards to book jackets and invoices. <p/> This handsome volume offers a new understanding of Tschichold's work, and of the underlying theories of the artistic movement he helped to form, by analyzing his collections: illustrations, advertisements, magazines, and books by well-known figures, such as Kurt Schwitters, El Lissitzky, Aleksandr Rodchenko, and László Moholy-Nagy, and lesser-known artist-designers, including Willi Baumeister, Max Burchartz, Walter Dexel, and Piet Zwart. This book also charts the development of the New Typography, a broad-based movement across Central Europe that included "The Ring," a group formed by Schwitters in 1927. Tschichold played a crucial role in defining this movement, documenting the theory and practice in his most influential book, <i>The New Typography</i> (1928), still regarded as a seminal text of graphic design.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>"Succinct, authoritative, well-contextualized. . . .Stirton's narrative throws new light on the most renowned modern typographer of the twentieth century."--Jeremy Aynsley, <i>Journal of Design History</i> <p/><br><p/><br></br><p><b> About the Author </b></p></br></br><b>Paul Stirton</b> is associate professor of modern European design history at Bard Graduate Center in New York City and the editor-in-chief of <i>West 86th: A Journal of Decorative Arts, Design History, and Material Culture</i>.
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