Golden Arches East - 2nd Edition by James L Watson (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>For the second edition of this widely read--and widely acclaimed--book, James L. Watson has added a new chapter entitled Update: McDonald's as a Political Target. He covers recent attacks on the Golden Arches as a symbol of American imperialism, and the obesity controversy currently raging in the U.S. food industry. The new chapter also brings the story of East Asian franchise into the twenty-first century.<p/><br></br><p><b> Book Synopsis </b></p></br></br>For the second edition of this widely read-and widely acclaimed-book, James L. Watson has added a new chapter entitled "Update: McDonald's as a Political Target." He covers recent attacks on the Golden Arches as a symbol of American imperialism, and the obesity controversy currently raging in the U.S. food industry. The new chapter also brings the story of East Asian franchise into the twenty-first century.<p/><br></br><p><b> From the Back Cover </b></p></br></br>"McDonald's Restaurants are to be found world-wide and books have been written on their business success and approach but GOLDEN ARCHES EAST: MCDONALD'S IN EAST ASIA is something different, providing college-level readers with a blend of cultural insights and business savvy as it traces McDonald's role in five Asian countries. Chapters provide the author's first-person insights as he journeys to five Asian countries and asks questions on McDonald's management, promotion strategies, and impact on local culture. Also included are reflections on food and marketing within these nations, making GOLDEN ARCHES EAST essential for any overseas business or Asian holding. --BOOKWATCH<p/><br></br><p><b> Review Quotes </b></p></br></br><br>McDonald's Restaurants are to be found world-wide and books have been written on their business success and approach but <i>GOLDEN ARCHES EAST: MCDONALD'S IN EAST ASIA</i> is something different, providing college-level readers with a blend of cultural insights and business savvy as it traces McDonald's role in five Asian countries. Chapters provide the author's first-person insights as he journeys to five Asian countries and asks questions on McDonald's management, promotion strategies, and impact on local culture. Also included are reflections on food and marketing within these nations, making <i>GOLDEN ARCHES EAST</i> essential for any overseas business or Asian holding. <i>--BOOKWATCH</i><br><p/><br></br><p><b> About the Author </b></p></br></br>James L. Watson is Fairbank Professor of Chinese Society and Professor of Anthropology at Harvard University.
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