The Giants of Sales - by Tom Sant (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>"The Giants of Sales" introduces readers to the techniques developed by four legendary sales giants--John Henry Patterson, Dale Carnegie, Joe Girard, and Elmer Wheeler--and offers concrete examples of how the ideas still work in the 21st century.<p/><br></br><p><b> Book Synopsis </b></p></br></br>Sales theories come and sales theories go, but nothing beats learning from the original masters. The Giants of Sales introduces readers to the techniques developed by four legendary sales giants, and offers concrete examples of how they still work in the 21st century. The book reveals how: * In his quest to sell a brand new product known as the cash register, John Henry Patterson came up with a repeatable sales process tailor-made for his own sales force * Dale Carnegie taught people how to win friends and influence customers with powerful methods that still work * Joe Girard, listed by Guinness as the world's greatest salesman, didn't just sell cars, he sold relationships...and developed a successful referral business * Elmer Wheeler discovered fundamental truths about persuasion by testing thousands of sales pitches on millions of people, and achieved great success in the middle of the Great Depression Part history and part how-to, The Giants of Sales gives readers practical, real-world techniques based on the time-tested wisdom of true sales masters.<p/><br></br><p><b> Review Quotes </b></p></br></br><br><p> "Whether looking to improve numbers or try something new as a salesperson, this book is a good place to start." </p> <p> -<i>Network Journal</i> </p><br><p/><br></br><p><b> About the Author </b></p></br></br><p> Tom Sant (San Luis Obispo, CA) is the creator of a widely used sales software tool. His clients include Accenture, Microsoft, Motorola, AT&T, Cisco, and hundreds of others. He is also the author of <i>Persuasive Business Proposals</i>. </p>
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