Five Days with the Mouse to Be a Better Event Planner - by Michael Kloss (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><strong>Apply Disney Magic to Everyday Events</strong></p><p>It's no surprise that special event professionals are drawn to vacations at the Walt Disney World Resort. Around every turn at "The Happiest Place on Earth" is a spark of creative inspiration, and a chance to observe world-class guest relations, Imagineering, and storytelling mastery. </p><p><br></p><p>Five Days with the Mouse to be a Better Event Planner</em> takes a deep dive into five key aspects of professional event planning through lessons observed at Walt Disney World which can be applied to virtually any special event.</p><p><br></p><p>Example observations: </p><ul><li><strong>Day One: </strong>Can you duplicate the impact of Cinderella Castle or the "hub-and-spoke" design of the Magic Kingdom to create <strong>immersive guest environments?</strong></li><li><strong>Day Two: </strong>How do concepts like FASTPASS+ and MagicBands help <strong>manage guest expectations</strong> while activating and <strong>elevating guest engagement?</strong></li><li><strong>Day Three: </strong> What event <strong>storytelling</strong> lessons can be observed on the Jungle Cruise and how can your version of Hidden Mickeys reward loyal guests? </li><li><strong>Day Four: </strong>What best practices in <strong>event sustainability</strong> can you pick up at your Walt Disney World(R) Resort hotel room as you design zero-waste events?</li><li><strong>Day Five: </strong> What key <strong>accessibility </strong>lessons can be learned from Pirates of the Caribbean and what can the design of EPCOT's Spaceship Earth teach about <strong>safety</strong>?</li></ul><p><br></p><p>Put on some comfortable shoes and set off into a world of castles and queue lines that can inspire and inform everyday special event planning and industry professionalism.</p><p><br></p><p><strong>About the Author: </strong>Michael Kloss is an award-winning Certified Special Event Professional, protocol officer, and event instructor with more than two decades of experience creating memories for more than a half a million guests. The 2012 Event Solutions Magazine "Organizational Event Planner-of-the-Year," Michael brings a Disney-inspired passion for innovation, guest relations, and experiential design to every event.</p><p><br></p><p><em>This book is not sponsored by, affiliated with, or authorized by the Walt Disney Company. All Disney trademarks are property of Disney Enterprises, Inc. or their affiliates. </em></p>
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