<p/><br></br><p><b> About the Book </b></p></br></br>"Learn to: develop the right marketing strategy; harness social media as a marketing tool; establish your position and brand"--Cover.<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>Harness the power of marketing and watch your business grow</b> <p>Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential.</p> <p>If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach.</p> <ul> <li>Using social media as a marketing tool</li> <li>Communicating with customers</li> <li>Financing a marketing campaign</li> <li>The companion CD includes tools and templates to give you a jump-start on putting your new skills to work</li> </ul> <p>If you're looking to give your small business' marketing plan an edge over the competition, Small Business Marketing Kit For Dummies has you covered.</p> <p>CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p><b>Harness the power of marketing and watch your business grow</b></p> <p>If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a dynamic marketing campaign and taking advantage of the newest technologies and avenues for outreach.</p> <ul> <li>The big picture -- get an overview of marketing that strips away the mystery, gives you the background you need, and puts you in a position to jumpstart your program</li> <li>Brand yourself -- find helpful advice on defining your business position and brand -- and creating marketing communications that work</li> <li>Keep connected -- discover how to leverage blogs for business success, and how to use social media to pull customers to your business</li> <li>Break the mold -- put a twist on so-called traditional marketing tactics like ads, mailers, promotions, and publicity</li> <li>The cornerstone of business -- find out how to capture prospects, turn those prospects into customers, and develop customer loyalty</li> </ul> <p><b>Open the book and find: </b></p> <ul> <li>Real advice for marketing in today's screen-connected, customer-empowered world</li> <li>How to use the Internet and social media networks as your most essential guerrilla marketing tools</li> <li>Instructions for generating publicity</li> <li>How to set your marketing goals, objectives, strategies, and budgets</li> <li>Ways to establish an online presence</li> <li>Ten steps to a great marketing plan</li> </ul> <p><b>Learn to: </b></p> <ul> <li>Develop the right marketing strategy</li> <li>Harness social media as a marketing tool</li> <li>Establish your position and brand</li> </ul> <p>Tools and worksheets on the companion CD</p> <p>Bonus CD Includes</p> <p>Worksheets, checklists, and charts to aid the small business marketer</p><p/><br></br><p><b> About the Author </b></p></br></br><p><b>Barbara Findlay</b> Schenck has been a marketing consultant for more than 20 years, with clients ranging from small businesses to Fortune 500 companies. In addition to her experience as a small business strategist, she's also a bestselling author and nationally syndicated columnist. Visit her website at www.bizstrong.com.</p>
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