I'm Feeling Lucky - by Douglas Edwards (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br><p>The first inside view of life at Google from one of its original employees--Employee #59--captures the emotions and tensions as the company's young partners race to break rules, defy conventional wisdom, and rocket their company to the top.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>"An exciting story [that] shines light on the inner workings of the fledgling Google and on the personalities of its founders."--<i>The Daily Beast</i> <p/>In its infancy, Google embraced extremes--endless days fueled by unlimited free food, nonstop data-based debates, and blood-letting hockey games. The company's fresh-from-grad-school leaders sought more than old notions of success; they wanted to make all the information in the world available to everyone--instantly. Google, like the Big Bang, was a singularity--an explosive release of raw intelligence and unequaled creative energy--and while others have described what Google accomplished, no one has explained how it felt to be a part of it. Until now. <p/>As employee number 59, Douglas Edwards was a key part of Google's earliest days. Experience the unnerving mix of camaraderie and competition as Larry Page and Sergey Brin create a famously nonhierarchical structure, fight against conventional wisdom, and race to implement myriad new features while coolly burying broken ideas. <i>I'm Feeling Lucky </i>captures the self-created culture of the world's most transformative corporation and offers unique access to the emotions experienced by those who virtually overnight built one of the world's best-known brands. <p/>"Edwards does an excellent job of telling his story with a fun, outsider-insider voice. The writing is sharp."--<i>Boston Globe</i> <p/>"An affectionate, compulsively readable recounting of the early years of Google."--<i>Publishers Weekly</i><p/><br></br><p><b> From the Back Cover </b></p></br></br>An exciting story [that] shines light on the inner workings of the fledgling Google and on the personalities of its founders. <i>The Daily Beast</i> <br>In its infancy, Google embraced extremes endless days fueled by unlimited free food, nonstop data-based debates, and blood-letting hockey games. The company s fresh-from-grad-school leaders sought more than old notions of success; they wanted to make all the information in the world available to everyone instantly. Google, like the Big Bang, was a singularity an explosive release of raw intelligence and unequaled creative energy and while others have described what Google accomplished, no one has explained how it felt to be a part of it. Until now. <br>As employee number 59, Douglas Edwards was a key part of Google s earliest days. Experience the unnerving mix of camaraderie and competition as Larry Page and Sergey Brin create a famously nonhierarchical structure, fight against conventional wisdom, and race to implement myriad new features while coolly burying broken ideas. <i>I m Feeling Lucky </i>captures the self-created culture of the world s most transformative corporation and offers unique access to the emotions experienced by those who virtually overnight built one of the world s best-known brands. <br> Edwards does an excellent job of telling his story with a fun, outsider-insider voice. The writing is sharp. <i>Boston Globe</i> <br> An affectionate, compulsively readable recounting of the early years of Google. <i>Publishers Weekly</i> <br>DOUGLAS EDWARDS was the director of consumer marketing and brand management at Google from 1999 to 2005 and was responsible for setting the tone and direction of the company s communications with its users. Prior to joining Google, Edwards was the online brand group manager for the <i>San Jose Mercury News</i> and the Novosibirsk correspondent for the public radio program <i>Marketplace</i>. <br>Praise for I m Feeling Lucky <br> This is the first Google book told from the inside out. The teller is an ex-employee who joined Google early and who treats readers to vivid inside stories of what life was like before Google became a verb. Douglas Edwards recounts Google s stumble and rise with verve and humor and a generosity of spirit missing from many ex-employee accounts. He kept me turning the pages of this engrossing tale. Ken Auletta, author of <i>Googled </i>and <i>The Highwaymen<br></i><br> The best parts of I m Feeling Lucky . . . are those that capture the excitement of being among the explorers and builders who have ventured forth into the new century s new world. <i>Washington Monthly<br></i><br> Edwards does an excellent job of telling his story with a fun, outsider-insider voice. The writing is sharp and takes full advantage of the fact that Edwards was in a unique position to gauge Google s strengths and weaknesses, coming as he did from an old-media background . . . Part of what makes the book so rewarding is Edwards s endlessly nuanced take on his former company and its employees. <i>Boston Globe <br></i> An intriguing corporate biography. <i>Christian Science Monitor <br></i> Although there have been many journalistic examinations of the world s most valuable Internet brand, this is the first to capture the process and the feeling of what it was like to be there in the early days. <i>Booklist<br></i><br> [Edwards s] perspective as an early employee is valuable and unique . . . the former voice of Google provides a detailed, quirky and expansive half-memoir/half historical record. <i>Kirkus Reviews<br></i><br> An affectionate, compulsively readable recounting of the early years of Google . . . This lively, thoughtful business memoir is more entertaining than it really has any right to be, and should be required reading for startup aficionados. <i>Publishers Weekly</i>, starred review <p><br>"<p/><br></br><p><b> Review Quotes </b></p></br></br><br><p>I'm Feeling Lucky</i> is funny, revealing, and instructive, with an insider's perspective I hadn't seen anywhere before. I thought I had followed the Google story closely, but I realized how much I'd missed after reading--and enjoying--this book. --James Fallows, author of <i>Postcards from Tomorrow Square</i> </p>Douglas Edwards is indeed lucky, sort of an accidental millionaire, a reluctant bystander in a sea of computer geniuses who changed the world. This is a rare look at what happened inside the building of the most important company of our time.--Seth Godin, author of <i>Linchpin </i><i></p></i>This is the first Google book told from the inside out. The teller is an ex-employee who joined Google early and who treats readers to vivid inside stories of what life was like before Google became a verb. Douglas Edwards recounts Google's stumble and rise with verve and humor and a generosity of spirit. He kept me turning the pages of this engrossing tale. --Ken Auletta, author of <i>Googled: The End of the World as We Know It</i><br>
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