Masters of Craft - by Richard E Ocejo (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br>In today's new economy--in which "good" jobs are typically knowledge or technology based--many well-educated and culturally savvy young people are instead choosing to pursue traditionally low-status manual labor occupations as careers. <i>Masters of Craft</i> looks at the renaissance of four such trades: bartending, distilling, barbering, and butchering. In this engaging book, Richard Ocejo takes you into the lives and workplaces of these people to examine how they are transforming once-undesirable jobs into "cool" and highly specialized upscale occupations. He shows how they find meaning in these jobs by enacting a set of "cultural repertoires," resulting in a new form of elite taste-making. Focusing on cocktail bartenders, craft distillers, upscale men's barbers, and whole-animal butcher shop workers in Manhattan, Brooklyn, and upstate New York, <i>Masters of Craft </i>provides new insights into the stratification of taste, the spread of gentrification, and the evolving labor market in today's postindustrial city.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>Longlisted for the 2018 Spirited Awards Best New Book on Drinks, Culture, History, or Spirits, Tales of the Cocktail<br><br>Winner of the Max Weber Book Award, Organizations, Occupations, and Work Section of the American Sociological Association<br><p/><br></br><p><b> About the Author </b></p></br></br><b>Richard E. Ocejo</b> is associate professor of sociology at John Jay College and the Graduate Center of the City University of New York. His books include <i>Upscaling Downtown: From Bowery Saloons to Cocktail Bars in New York City</i> (Princeton).
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