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<p/><br></br><p><b> About the Book </b></p></br></br>What Blake Mycoskie is to shoes and philanthropy, what Paul Allen is to Software, Anthony Lolli is to New York real estate. The CEO of Rapid Realty, the largest rental-based real estate brokerage in New York City shares his story, his advice, and his tips for building a successful career in the ever-growing and lucrative world of real estate.<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>The founder and CEO of Rapid Realty, New York City's largest rental-based real estate brokerage, shares his story, his advice, and his tips for building a successful career in the ever-growing and lucrative world of real estate.</b> <p/> Anthony Lolli got his real estate license at age nineteen. By twenty-three, he was a millionaire and the head of a swiftly growing company that would become one of the largest real estate brokerages in New York and a national franchise sensation. Now, he's sharing the secrets behind his success. <p/> Filled with insights into Lolli's inspirational rags-to-riches rise to the top and bursting with practical advice for real estate newcomers and veterans alike, <i>The Heart of the Deal</i> is essential reading for anyone with big dreams and the drive to make them come true. Learn how to set smart goals, negotiate like a pro, analyze properties and neighborhoods, overcome objections, and much more. <p/> Whether you want to become a top-performing broker or a savvy property investor, or simply master real estate management tactics designed to help you achieve your financial goals, Lolli's grounded guidance will put you on the right path. <p/> Most importantly, <i>The Heart of the Deal</i> will teach you how to utilize all of these strategies to build a lucrative career without sacrificing your humanity in the process. At all times, Lolli keeps one central premise in mind: that the heart of every deal isn't money--it's people.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>Readers looking for a broad, general introduction to the real estate business will be off to a good start. - <i>Publishers Weekly</i><br>

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