Brand Storytelling - by Miri Rodriguez (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>Engage consumers through emotive storytelling to humanize your brand and achieve business growth, by positioning the customer at the heart of your brand story.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Despite understanding essential storytelling techniques, brands continue to explain how their product or service can help the customer, rather than showcasing how the customer's life has changed as a result of them. <strong><em>Brand Storytelling</em></strong> gets back to the heart of brand loyalty, consumer behaviour and engagement as a business strategy: using storytelling to trigger the emotions that humans are driven by. It provides a step by step guide to assess, dismantle and rebuild a brand story, shifting the brand from a 'hero' to 'sidekick' mentality, and positioning the customer as a key influencer to motivate the audience.</p><p>Written by the award-winning storyteller <strong>Miri Rodriguez</strong> at Microsoft, <strong><em>Brand Storytelling</em></strong> is a clear, actionable guide that goes beyond content strategy, simplifying where to begin, how to benchmark success and ensuring a consistent brand voice throughout every department. Inspiring with interviews, advice and case studies from leading brands like Expedia, Coca Cola, McDonalds, Adobe and Google, it clarifies why machine-learning, AI and automation only tell one side of the story. Aligning an emotive connection with the customer's personal values, experiences and aspirations will enable brand leaders, employees and influencers to celebrate and strengthen brand engagement for long-term growth, rather than trying to win it.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br><b>Miri Rodriguez</b> inspires us to be the best, by being story designers driven by the power of empathy, vulnerability and authenticity. A must-read for generations to come, Rodriguez has created a masterpiece with a profound, delicate and fascinating equilibrium. This book is for readers of any industry or role, for entrepreneurs and business leaders, students and anyone interested in using a guide to understand, value and apply the power of storytelling to awaken and inspire emotions and transform them into meaningful actions.-- "Dieter Avella, General Manager - Zebra Technologies"<br><br>An engaging and insightful must-read for all digital marketers and storytellers. Plenty of ah-ha moments for brand storytellers seeking to infuse their communication strategies and tactics with empathy and vulnerability that will resonate with their customers, but in the most authentic, emotional, and immersive way possible. <i><b>Brand Storytelling </b></i>provides an essential journey for brand storytellers that truly does put the customer at the heart of the story.-- "Michael Raymond, Senior Writer - The Walt Disney Company"<br><br>An essential practical guide for anyone seeking to harness the power of the brand journalism movement that has revolutionized communications over the past decade. Whether it's benchmarking, waving the 'magic wand' of vulnerability or amassing an army of storytellers, <b>Rodriguez's</b> methods will electrify the town square of any organization.-- "Mark Ragan, Chairman and Owner, Ragan Communications and PR Daily"<br><br>Rodriguez's insights and advice on brand storytelling are critically relevant for both public and private sector organizations alike to survive, succeed, and stand out in a crowded social media landscape of noise and distractions.-- "Chris Hsiung, Deputy Police Chief & Social Media Influencer"<br><br>Storytelling is the foundation of all communication, but is but is often overlooked. <b>Miri Rodriguez</b> is not only one of the best storytellers out there, but is also able to give practical, reliable, easy-to-implement advice for the real world. Well worth the read.-- "Craig Stilwell, EVP & GM of Consumer and Small to Medium Business - OpenText"<br><br>We know how important storytelling is - it captures the hearts and minds of your consumer in a way that no other type of marketing can. After seeing <b>Miri Rodriguez's</b> dynamic presentation about brand storytelling at my conference in Sydney, I could not wait to read her book. It does not disappoint. Rodriguez helps you to discover your story and provides a template to help you craft it and share it with the world. It is a must read for every business.-- "Mireille Ryan, CEO of the Social Media Marketing Institute and Award-Winning Entrepreneur"<br><p/><br></br><p><b> About the Author </b></p></br></br><b>Miri Rodriguez </b>is an award-winning storyteller and creative journalist at Microsoft. She is a renowned keynote speaker and international thought leader in brand storytelling, personal branding and youth entrepreneurship. Her previous clients include Adobe, Discover, Walmart and McKesson.
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