Not Another Pair of Shoes - by Alexander Novicov (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>There are hundreds of shoes out there on the market, but there are only a few that we care about, and we like to wear. The reason we prefer some shoes over others is for different reasons. The same applies to brands. In a noisy world, it's harder to stand out and differentiate your brand.</p><p>In this book, Alexander Novicov talks about creating a purpose-driven brand that will distinguish it from others and make it stand out from the crowd, win customers' hearts and minds, and help the company become more profitable as a result.</p><p>This is a book for people who care about what they do and want to positively impact this world by using emotional storytelling and creating content that adds value to their customers.</p><p>What if we changed how we perceive marketing and started looking for a better way to market to our customers?</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br><p>''Powerful ideas that can help you discover the essence of marketing - doing work that matters for people who care.''</p><p><strong>Seth Godin </strong>- Author, <em>This is Marketing</em></p><p><br></p><p>"What a fantastic book! Full of insights which will help me create and communicate a meaningful brand story and take it to the next level."</p><p><strong>The Future You.</strong></p><br>
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