The Franchise: Lebron James and the Remaking of the Cleveland Cavaliers - by Terry Pluto & Brian Windhorst (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>An in-depth look at how a team and a city were rebuilt around LeBron James. Two award-winning sports journalists tell the converging stories of a struggling franchise and a hometown teenage phenom. Will fascinate basketball fans who want the inside story of a young superstar shouldering the weight of an entire NBA franchise.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>An in-depth look at how a team and a city were rebuilt around LeBron James ...</p><p>When the Cleveland Cavaliers drew the top pick in the 2003 NBA draft, the entire city buzzed with excitement. How often does a superstar come along? Especially for Cleveland, a midmarket Rust Belt city without a sports championship in forty years. Especially for the Cavaliers, a long-struggling team that had never reached the NBA finals. </p><p>Soon, everyone had something riding on LeBron: a billionaire team owner wanting a return on his investment ... teammates eager for a championship ring ... the league looking for the next Michael Jordan to promote ... the shoe company with its record-breaking endorsement deal ... even popcorn vendors in the stands of Quicken Loans Arena and servers waiting tables at downtown restaurants. </p><p>Award-winning sports journalists Terry Pluto and Brian Windhorst tell the converging stories of a struggling franchise and a hometown teenage phenom. This book will fascinate any basketball fan who wants the inside story of how LeBron James became the young superstar shouldering the weight of an entire NBA franchise.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>A fast break the moment that you open the book. Pluto and Windhorst double team James, as only they can and give you accurate, detailed information that only adds to the legacy of the young Superstar. The final chapter of this young man'Äôs career hasn'Äôt been written but the journey up to now has sure been excited and we are all 'ÄúWitnesses'Äù.--Wesley Chism "BlackAthlete.net" (9/29/2009 12:00:00 AM)<br><br>Anybody with access to the NBA'Äôs highlight reel knows how well James plays. But fans know less about how teams are constructed, dismantled, and reconstructed, and how challenging it must be to build a group comprised of stars, role players, has-beens, deluded rookies, born-agains, and self-absorbed wackos into a team that wins a lot more often than it loses. 'ÄúThe Franchise'Äù gives us a look at that process.--Bill Littlefield "National Public Radio" (2/9/2008 12:00:00 AM)<br><br>Flows quickly and smoothly with facts, analysis and interesting insight into the life of 'ÄúKing James'Äù. It is an intriguing and somewhat nostalgic recap for those who have followed the Cavs loyally. New fans will enjoy this book as a celebration of the life of a super-achieving athlete playing in an underdog city.-- "Cleveland Magazine" (1/1/2008 12:00:00 AM)<br><br>Highly recommended to sports fans and analysts who want a wide ranging look at today'Äôs NBA.-- "Midwest Book Review" (5/1/2008 12:00:00 AM)<br><br>Not your typical sports biography . . . Take[s] the reader behind the scenes in the Cavaliers'Äô front office, revealing how championship contenders are built (often, as in Cleveland'Äôs case, by trading or selling as many players from a mediocre team as possible to save enough money and become bad enough to secure a number-one draft choice to land a player who might become the team'Äôs savior).--Jim Burns "Library Journal" (5/1/2008 12:00:00 AM)<br><br>Offers about as close to an insider'Äôs perspective of events as possible. Pluto, a sports columnist for the Plain Dealer and the author of more than 20 sports books, brings decades of experience to the project . . . Windhorst has been covering this story since well before Lebron appeared on the national media radar, gaining access, and it shows.--Alex Rubin "Free Times" (1/30/2007 12:00:00 AM)<br><br>Windhorst and Pluto chronicle the life and times of a superstar in the making. They'Äôre particularly insightful in describing the big-money shoe endorsement squabble between Reebok, Nike, and Adidas'Äîsummarized neatly in an exchange between Adidas'Äô Sonny Vaccaro and Nike'Äôs Phil Knight at one of James'Äô games . . . An informative study of how one individual has changed the marketing landscape for professional athletes'Äîand resurrected a Midwestern city that was dying for a star.-- "BleacherReport.com" (4/14/2008 12:00:00 AM)<br>
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