Empowered - (Silicon Valley Product Group) by Marty Cagan (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>"Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation? </b></p> <p>Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much <i>who</i> they hire, but rather <i>how</i> they enable their people to work together to solve hard problems and create extraordinary products. </p> <p>As legendary Silicon Valley coach--and coach to the founders of several of today's leading tech companies--Bill Campbell said, "Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge." </p> <p>The goal of <i>EMPOWERED</i> is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment. </p> <p>As partners at The Silicon Valley Product Group, Marty Cagan and Chris Jones have long worked to reveal the best practices of the most consistently innovative companies in the world. A natural companion to the bestseller <i>INSPIRED, EMPOWERED</i> tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership. </p> <p>The book covers: </p> <ul> <li>what it means to be an empowered product team, and how this is different from the "feature teams" used by most companies to build technology products</li> <li>recruiting and coaching the members of product teams, first to competence, and then to reach their potential</li> <li>creating an inspiring product vision along with an insights-driven product strategy</li> <li>translating that strategy into action by empowering teams with specific objectives--problems to solve--rather than features to build</li> <li>redefining the relationship of the product teams to the rest of the company</li> <li>detailing the changes necessary to effectively and successfully transform your organization to truly empowered product teams</li> </ul> <p><i>EMPOWERED</i> puts decades of lessons learned from the best leaders of the top technology companies in your hand as a guide. It shows you how to become the leader your team and company needs to not only survive but thrive.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p>What is it about the top tech product companies such as Amazon, Apple, Google, Netflix and Tesla that enables their record of consistent innovation? <p>Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products. <p>As legendary Silicon Valley coach-and coach to the founders of several of today's leading tech companies-Bill Campbell said, "Leadership is about recognizing that there's a greatness in everyone, and your job is to create an environment where that greatness can emerge." <p>The goal of <i>EMPOWERED</i> is to provide you, as a leader of product management, product design, or engineering, with everything you'll need to create just such an environment. <p>A natural companion to Marty Cagan's bestseller, <i>INSPIRED, EMPOWERED</i> tackles head-on the reason why most companies fail to truly leverage the potential of their people to innovate: product leadership. <p><i><b>The book covers: </i></b> <ul> <li>How empowered product teams are different from the "feature teams" used by most companies to build technology products</li> <li>Recruiting and coaching the members of product teams</li> <li>Creating an inspiring product vision and product strategy</li> <li>Assigning teams problems to solve--rather than features to build</li> <li>Transforming the product organization from feature teams to empowered product teams</li> </ul><p/><br></br><p><b> Review Quotes </b></p></br></br><br><p><b>Praise for<i> EMPOWERED</i></b></p> <p><i>EMPOWERED</i> dives deep into the tough organizational and cultural issues that get in the way of most companies I work with today. This is the experience and advice I've been waiting for in one book.<br />--<b>Jeff Patton</b>, Product Process and Design Coach</p> <p>I've known Chris for well over a decade. He is one of the finest product leaders I know. The product managers who worked for him went on to become great product leaders themselves, in some of the best tech companies around. If you want to learn from the best, this book captures those lessons.<br />--<b>Doug Camplejohn</b>, EVP and GM, Sales Cloud, Salesforce</p> <p>Once again, Marty's wisdom and unique perspective have synthesized best-in-class companies, cultures, and leaders into a thesis and set of principles that are transformational. Easy to consume and apply, <i>EMPOWERED</i> is a must read for product leaders and all leaders who are convinced there must be a better way.<br />--<b>Chuck Geiger</b>, former CTO Chegg, IAC, PayPal, eBay, Wine.com, Travelocity</p> <p>If you're leading product people or even the whole product organization of your company, this book is for you. It's the first book to outline the underlying philosophy behind stellar product organizations from a leader's perspective, and its many examples make it easy to understand these concepts and apply them in your company's environment.<br />--<b>Petra Wille</b>, Product Leadership Coach</p> <p>As one of the most respected leaders on product globally, Marty takes us for a fascinating ride that will help you become a better product leader so you can do what you do best--create satisfying, engaging experiences for your users and customers.<br />--<b>Simon Zhang</b>, CEO, Growing IO</p> <p>To thrive in this age of constant disruption, companies must accelerate innovation and continuously deliver products customers love. A higher level of consistent innovation can only come from truly empowered teams. Over the past several years, Marty's insights, practical advice, and wisdom have been immensely valuable during our transformation to a highly empowered product organization. In this book, Marty provides an essential blueprint for building empowered teams. If you are serious about achieving extraordinary business results and developing a product innovation culture you can be truly proud of, this is a must-read!<br />--<b>Shamim Mohammad</b>, SVP, Chief Information and Technology Officer, CarMax</p> <p>I've had the good fortune to work with Marty for many years, and yet, every time he comes out with a new book or article, I'm filled with both excitement and fear. What new product techniques are our competitors using that we are missing? <i>EMPOWERED</i> hits the mark dead on and provides a recipe for creating great products. Marty has a knack for making difficult product techniques seem both necessary and tangible. Read the book and rejuvenate your company!<br />--<b>Jeff Trom</b>, CTO, Workiva</p> <p>The core challenge of all tech companies today is to be a truly product-led organization, with continuous product innovation resulting in sustainable competitive advantage. <i>EMPOWERED</i> to change their companies in order to survive and thrive.<br />--<b>Frerk-Malte Feller</b>, COO, Afterpay</p> <p>If you are wondering what will ensure your company survives, or why your products are failing, read this book. This is the 'how to'' manual for building great product companies that last.<br />--<b>Amanda Richardson</b>, CEO, CoderPad</p> <p>I included <i>INSPIRED</i> as mandatory reading for anyone joining my product development teams. Now I'll add <i>EMPOWERED</i> to the list of mandatory reading.<br />--<i>Joca Torres</i>, CPO, Gympass</p> <p><i>INSPIRED</i> has been a manual for our team to build better products. <i>EMPOWERED</i> is now a manual to build a stronger team. Everything I've read from SVPG is spot on, and often feels like I can use it the same day.<br />--<b>Ian Cairns</b>, Head of Product for Twitter Developer Platform</p> <p><i>EMPOWERED</i> is first and foremost about permission. Companies have to give themselves the permission to orient around a culture of product centricity. Everything from org structure, to technology, to culture and coaching derives from this. And nothing embodies this idea more than Marty's writings.<br />--<b>Punit Soni</b>, founder, CEO, Suki</p><br><p/><br></br><p><b> About the Author </b></p></br></br><p><b>MARTY CAGAN</b> is the founder of the Silicon Valley Product Group, sharing senior-level experience and best practices with leading technology companies. He is an in-demand global speaker, advisor, author and executive coach. Before starting SVPG, Marty served as a product executive for some of the most successful companies in the world, including Hewlett- Packard, Netscape Communications, and eBay. He is the author of the bestselling <i>INSPIRED: How To Create Tech Products Customers Love.</i> <p><b>CHRIS JONES</b> has spent more than 25 years building and leading product teams that defined new product categories at companies including Lookout, Symantec, and Vontu. A holder of multiple patents, he has discovered and developed new products in consumer and enterprise mobile, web, data, and platform services. Since joining SVPG, Chris has worked directly with over 100 companies ranging from startups to Fortune 500 companies across a wide variety of technologies, business models, and industries.
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