<p/><br></br><p><b> Book Synopsis </b></p></br></br>This book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative <br> <ul><li> products; </li> <li> technologies; </li> <li> services;</li> <li> business models;</li> <li> marketing ideas; </li> <li> processes;</li> <li> spaces; and</li> <li> solutions for diverse business, social, and everyday challenges.</li> </ul><br> It includes easily applicable design thinking techniques, such as <br> <ul> <li> HMW questions, </li> <li> personas, </li> <li> mind mapping, </li> <li> empathy mapping, </li> <li> affinity diagram, </li> <li> value-proposition canvas, </li> <li> storyboard, </li> <li> cause-and-effect diagram, </li> <li> brainstorming, </li> <li> brain dumps, </li> <li> reverse brainstorming, </li> <li> benchmarking, </li> <li> journey map, and</li> <li>prototyping.</li> </ul><br> A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including <br> <ul> <li> project managers and IT specialists, </li> <li> innovation teams, </li> <li> marketing professionals and brand managers, </li> <li> product managers, </li> <li> designers, </li> <li> consultants, </li> <li> strategic planning experts, </li> <li> C-level executives, and architects. </li> </ul><br> The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as <br> <ul> <li> creativity, </li> <li> thinking out of the box, </li> <li> empathy, </li> <li> visual thinking, </li> <li> observation, </li> <li> asking the right questions, and</li> <li> pattern recognition. </li> </ul><br> It also describes how to apply design thinking and lean and agile methodologies together.
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