The Six Disciplines of Agile Marketing - by Jim Ewel (Hardcover)
Similar Products
Products of same category from the store
All
Product info
<p/><br></br><p><b> About the Book </b></p></br></br>"The Six Disciplines of Agile Marketing provides a framework for how to adopt Agile in marketing organizations. This framework is based on the author's experience helping over 60 organizations adopt Agile, from Fortune 500 companies, to Silicon Valley growth companies, to mid-size manufacturing companies, to educational institutions and non-profits. There are a number of books that have evangelized Agile Marketing, explaining why traditional marketing is broken, and why Agile is the right approach. There is not, however, a book that provides guidance on how to adopt Agile in marketing organizations, particularly mid-size to larger organizations. Agile has completely transformed software development and is poised to transform marketing. The Six Disciplines of Agile Marketing details the six disciplines to master and four organizational shifts that must occur for a successful adoption of Agile in marketing"--<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>Transform your organization using Agile </b><b>principles with this proven framework</b> </p> <p><i>The Six Disciplines of Agile Marketing</i> provides a proven framework for applying Agile principles and processes to marketing. Written by celebrated consultant Jim Ewel, this book provides a concise, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization. </p> <p><i>The Six Disciplines of Agile Marketing</i> discusses six key areas of practical concern to the marketer who hopes to adopt Agile practices in their organization. They include: </p> <ul> Aligning the team on common goals </li> Structuring the team for greater efficiency </li> Implementing processes like Scrum and Kanban in marketing </li> Validated Learning </li> Adapting to Change </li> Creating Remarkable Customer Experiences </li> </ul> <p><i>The Six Disciplines of Agile Marketing</i> also discusses four shifts in beliefs and behaviors necessary to achieving an Agile transformation in marketing organizations. They include: </p> <ul> A shift from a focus on outputs to one based on outcomes </li> A shift from a campaign mentality to one based on continuous improvement </li> A shift from an internal focus to a customer focus </li> A shift from top-down decisions to de-centralized decisions </li> </ul> <p>Perfect for anyone in a leadership position at a marketing agency, <i>The Six Disciplines of Agile Marketing</i> also belongs on the bookshelf of anyone interested in improving the efficacy and efficiency of their own marketing efforts. Full of practical advice and concrete strategies that have been successfully implemented at Fortune 500, Silicon Valley, and non-profit organizations alike, this book is an indispensable resource to help your organization make the leap to Agile. </p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p>The Agile management methodology has completely revolutionized the world of software development, and now it's expanding to the realm of marketing and beyond. Why is this simple set of principles so in-demand? For organizations of any size, in any industry, Agile infuses flexibility, creativity, and collaboration--the absolute requirements for success in the fast-paced digital age. Pursuing long-term strategy through a set of rigid operational structures is no longer a competitive approach, plain and simple. <p>Today's winning marketing teams are those that can think on their feet, pivot at a moment's notice, and ride a continuous wave of new ideas. Agile is the perfect road to achieving those goals, and <i>The Six Disciplines of Agile Marketing</i> is the premiere how-to guide for marketing the Agile way. Penned by one of the nation's leading Agile marketing specialists, this book provides a clear, illustrated framework for shifting to Agile. This highly structured approach consists of six disciplines that organizations must cultivate, along with four organizational shifts that must occur for successful adoption of Agile in marketing environments. <p>Author Jim Ewel has developed his proven Agile marketing program in his work with over 60 organizations across sectors and sizes. With his help, anyone involved in marketing, sales, or product management can learn how to build continuous improvement and customer-centric practices into daily operations. The members of Agile teams are always learning, open to change, and engaged in creating remarkable customer experiences. This book shows marketers and marketing leaders how to move away from traditional marketing and into the Agile future.<p/><br></br><p><b> About the Author </b></p></br></br><p><b>JIM EWEL</b> is one of the leading voices on Agile marketing. He co-organized the first meeting of Agile Marketers and co- authored the Agile Marketing Manifesto. Today, his blog is one of the most trusted sources on Agile marketing. Jim runs an Agile marketing consultancy, where he has helped over 60 organizations adopt Agile Marketing.
Price History
Price Archive shows prices from various stores, lets you see history and find the cheapest. There is no actual sale on the website. For all support, inquiry and suggestion messagescommunication@pricearchive.us