Starting & Running Your Own Small Farm Business - by Sarah Beth Aubrey (Paperback)
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You Can Farm for a Living<br /><br />With entrepreneurial drive, a practical business plan, and some marketing savvy, you can run a successful small-farm business that brings your products to your target audience. The demand for fresh, local, organic, naturally raised, lovingly crafted, or sustainably produced small-farm products is on the rise. With seasoned farmer Sarah Beth Aubrey as your guide, discover how you can make the most of these opportunities.<br /><br />Learn how to: <br />*Develop a viable business plan<br />*Conduct market research<br />*Secure financing<br />*Comply with USDA and other food safety guidelines<br />*Protect your assets<br />*Determine correct product pricing<br />*Choose your selling venues: farmers' markets, farmstands, the Web, direct mail, wholesalers<br />*Create a marketing plan that tells your story<br />*Adjust and revise your plan as your business grows<br /><br />Throughout, Aubrey includes profiles of successful farm businesses for inspiration, as well as checklists, contracts, and sample forms to keep you on track.<br />
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