Ben Delaney's Nonprofit Marketing Handbook, Second Edition - 2nd Edition (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>There are more than a million nonprofits in the United Sates, and every one needs to tell its story. Few have a marketing department, and many have serious challenges in meeting their communications and marketing goals. This award-winning book will help communications staff be more effective.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>There are more than a million nonprofit organizations in the United Sates, and every one of them needs to tell its story, find clients, solicit donations, sell services, and encourage its volunteers. Yet few have a marketing department, and many have serious challenges in meeting their communications and marketing goals. This book will help in-house communications staff be more effective while sticking to their budgets.<br /> <br /> Addressed to the Marketing Communications manager in small to medium sized nonprofits, this book assumes that the reader has little formal knowledge of marketing. In plain language, it provides a hands-on reference that can be referred to frequently, providing checklists and actionable tips to make marketing easier and more effective.</p><p>This second edition adds a new chapter on crisis communications management, as well as updated information on social media and new tips on marketing automation. It also adds a full index.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br><p><strong>Five Stars!</strong><br /> "Ben Delaney does not just share ideas on the effective tools for marketing and communication in small and medium size nonprofit organizations. He goes further to give you clear guidance on how to apply these tools to get your desired results. This book is very informative and would be a worthy read for anyone planning to start a nonprofit organization or already running one and wishing to discover the most effective way to reach out to their intended audience."<br /> <br /> Faridah Nassozi<br /> Readers' Favorite</p><p>A lot of great information in one place</p><p>Ben's book pulls together all of the information that a non- profit needs to create a great marketing program. He includes the roles of the board, staff and constituents and show how they all are part of the process. I took copious notes and plan to refer back to this book often.</p><p>I've just finished reading Ben Delaney's EXCELLENT book on marketing</p><p>I've just finished reading Ben Delaney's EXCELLENT book on marketing. Notice, I left out the "nonprofit" qualifier. This is a basic handbook useful to ANYONE with ANYTHING to market. I've been marketing artists and shows myself for many years, and even teaching performing artists how to market themselves. This is the first time I've run across anything so clear and concise on the subject.<br /> <br /> There are hundreds, probably thousands of books on the subject of sales and marketing (not the same thing, as Delaney points out, but certainly related). I have a bookshelf full of them. Many are good, but none have the simplicity and straightforwardness of the Nonprofit Marketing Handbook. I know so many folks trying to run their own small businesses, who are really good at producing what they produce, but completely in the dark about how to MARKET what they do... and they wind up becoming angry and frustrated, because they find themselves spending all their time marketing, and very little of it actually doing what they got into the business to do. Don't be one of those unhappy struggling small business people. Buy this book. Read it (hey, it's only 146 pages, how long can it take?). And do what Ben Delaney recommends. Your life will change for the better, I promise!</p><p>Practical and packed full of information</p><p>This book makes me feel as though I have a marketing guru on my desk.<br /> <br /> As the Business and Ops Manager of a tiny non-profit, I have become accustomed to learning how to "do things myself". To that end, I have ready lots of (mostly) helpful material in order to master various topics. While I have learned a lot this way, few of these books have given me the confidence and understanding that this book delivers.<br /> <br /> Mr. Delaney's book stands-out for a number of reasons. His straightforward style combined with his ability to distill important points makes his book easy to read and understand. More importantly, he provides information that can help you take immediate steps towards building or improving your marketing plan.<br /> <br /> My favorite parts include his list of marketing and communications tools (i.e. websites, handouts and radio). Each tool is evaluated in a variety of ways - pro's and con's, ROI, relative cost and more and enables the reader to be "a smart marketer". I also loved the hints on how to choose a logo wisely - timed perfectly for me as I evaluate the logo we are considering for maximum usability.</p><br>
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