$ave Your City - by Michael Riley (Paperback)
Store: Target
Last Price: 16.95 USD
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Governments and institutions manage assets which businesses would love to use. These assets can give marketers access to prospects they wish to convert into customers. This book identifies dozens of examples of such assets, and the terms that can be negotiated to gain more revenue for their owners. By aggressively pursuing these strategies, governments find they can generate as much as 2% of their total gross revenues.</p>
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