Graphic Design for Everyone - by Cath Caldwell (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>Trying to give a blog extra visual impact? Need a new look for a personal, business, or community project? With this beginner's guide to graphic design, readers will be able to do this and much more.<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>Transform your ideas into powerful visuals--to connect with your audience, define your brand, and take your project to the next level.</b> <p/>This highly practical design book takes you through the building blocks of design--type, photography, illustration, color--and shows you how to combine these tools to create visuals that inform, influence, and enthral. <p/>Grasp the key principles through in-depth how-to articles, hands-on workshops, and inspirational galleries of great design. Find out how to create a brand plan, discover how a typeface sets the mood, and learn how to organize different elements of a layout to boost the impact and meaning of your message. <p/>Then apply your skills to do it yourself, with ten step-by-step projects to help you create your own stunning designs--including business stationery, invitations, sales brochure, website, online newsletter and e-shop. There's also plenty of practical advice on publishing online, dealing with printers, commissioning professionals, finding free design tools, and much more. <p/>If you're ready to use powerful design to take your pet project or burgeoning business to the next level, <i>Graphic Design for Everyone </i>is your one-stop resource to help you become an effective, inspirational visual communicator.<p/><br></br><p><b> About the Author </b></p></br></br><b>Cath Caldwell</b> (consultant) is Senior Lecturer in Graphic Design at Central Saint Martins, the world-leading center for art and design education. She is a former Design Director at <i>ELLE</i> UK and has also worked for the <i>Guardian</i>, BBC Worldwide, and Condé Nast in New York. She is the author of two books on graphic design and a cofounder of the Editorial Designers Organization.
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