Think Small - by Owain Service & Rory Gallagher (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Using a simple framework based on seven scientifically tested steps, Think Small lays bare the groundbreaking findings of behavioural science and offers simple and practical ways for you to achieve your goals.<p/><br></br><p><b> Book Synopsis </b></p></br></br>Working inside the world's first Nudge Unit, Owain Service and Rory Gallagher know the huge impact that small changes, based on a scientific understanding of human behavior, can have, whether you're trying to save money, be a better manager or get more people to vote in the next election. <i>Think Small</i> takes these successful approaches and translates them into an easy, simple framework that has the potential to make a big difference to all our lives.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>Governments around the world are using behavioural insights to help people achieve their goals. This great new book shows how you can use the same tools in your own life. Go nudge yourself! - Richard Thaler, author of 'Misbehaving' and 'Nudge' -<br><br>I love this book. Funny, wise and practical, it will make you a better and more effective person. - Cass Sunstein, author of 'Nudge' -<br><br>Science meets self-improvement, delivered with a rare combination of humanity and attention to the evidence. - Tim Harford, author of 'Messy' and 'The Undercover Economist' -<br><br>Wonderful. A rebuttal of that commonplace assumption that leads us astray every day: that only big, bold changes lead to large effects. - Rory Sutherland, Vice Chairman, Ogilvy & Mather -<br><p/><br></br><p><b> About the Author </b></p></br></br><b>Owain Service</b> is the managing director of the Behavioural Insights Team and a former deputy director of the Prime Minister's Strategy Unit.<b> Rory Gallagher</b> is the managing director of the Behavioural Insights Team's operations in the Asia-Pacific region.
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