Global Literacies - by Robert H Rosen (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>This book illuminates results from a wide-ranging, landmark study of global leaders and their world-class companies that proves that managers must understand, respect, and learn from a variety of national cultures to be successful--at home and abroad. 10 photos.<p/><br></br><p><b> Book Synopsis </b></p></br></br>Throughout the world, languages differ, but the business questions are the same. In French and Japanese, Hebrew and English, executives are asking, How can I survive and thrive in the borderless, global marketplace? <br> For answers, the authors of <i>Global Literacies</i> went straight to the leaders themselves -- the CEOs of thousands of corporations around the globe. <br> Two lessons emerged. First, there are leadership universals that every executive and manager needs to practice in order to be world-class at home and abroad. The second defied conventional wisdom: in the borderless economy, culture doesn't matter <i>less, </i> it matters <i>more.</i> <br> Around the world, business leaders apply their own experiences -- personal, professional, and cultural -- to an ever-expanding world of Dutch colleagues, Brazilian suppliers, Taiwanese manufacturers, and Chinese competitors. These leaders are trying to become globally literate...and <i>Global Literacies</i> is for, and about, them. <br> No one knows this better than CEOs of successful global companies such as Japan's Canon, Sweden's Ericsson, Taiwan's Acer Computers, the U.K.'s British Telecommunications, and U.S.-based Coca-Cola. <br> In <i>Global Literacies, </i> a team of researchers led by Robert Rosen, Ph.D., of Healthy Companies International, and Watson Wyatt Worldwide have produced the first model of international business success based on a wide-ranging landmark study of global leaders and their world-class companies. <i>Global Literacies</i> documents the exclusive results of a worldwide survey of over one thousand senior executives and in-depth interviews with CEOs of seventy-eight companies -- companies representing 3.5 million employees in more than 200 countries, and with more than $725 billion in annual sales. <br> <b><i>Global Literacies</i> offers compelling new insights and business tools: </b> <br> <b>The Global Leadership Universals</b> <br> Learn the new literacies of business: <br> * Personal Literacy -- understanding and valuing yourself<br> * Social Literacy -- engaging and challenging people<br> * Business Literacy -- focusing and mobilizing your business<br> * Cultural Literacy -- valuing and leveraging cultural difference <br> <b>The Global Success Quotient</b> <br> Learn which are the most globally active, financially successful companies -- and countries -- in the world, understand how they got there, and apply those learnings to your own organization. <br> <b>The Cultures of Twenty-first-Century Business</b> <br> Develop ways to <i>see</i> global challenges and opportunities, <i>think</i> with an international mindset, <i>act</i> with fresh global-centric leadership behaviors, and <i>mobilize</i> world-class companies -- whether you're a multinational giant, a domestic manufacturer, or a local community organization. <br> <b>National Profiles</b> <br> With sophisticated profiles of thirty countries, and survey data from eighteen national cultures -- from the Tolerant Traders of the Netherlands to China's Ancient Modernizers and the Optimistic Entrepreneurs of the United States, <i>Global Literacies</i> is a groundbreaking and fascinating work on the most important issues in the world of business tod<p/><br></br><p><b> Review Quotes </b></p></br></br><br>Alan Mulally President, Boeing Commercial Airplane Group <i>Global Literacies</i> is a wonderful opportunity to learn from successful teams that are creating meaning and value in our new world economy.<br><br>C. William Pollard Chairman and CEO, The ServiceMaster Company Robert Rosen's <i>Global Literacies</i> will be essential for the leader of tomorrow -- the leader in the 21st century.<br><br>Joseph T. Gorman Chairman and CEO, TRW Inc. <i>Global Literacies</i> will make you realize your old business models just may not cut it in the first decade of the 2000s. Rosen's insightful CEO interviews are a lesson to us all that we need to be sensitive to cultural differences, the reality of national identity, and regional uniqueness.<br><br>Rolf-Ernst Breuer Chairman of the Management Board, Deutsche Bank <i>Global Literacies</i> impresses through its professional research. Particularly remarkable is the relevance it bears considering the variety of information processed.<br><br>Claude Smadja Managing Director, World Economic Forum A fascinating insight into the mindsetting perceptions and perspectives of the movers and shakers of the global economy. An invaluable tool for understanding the trends which are shaping our economic future.<br><br>Michael R. Losey President and CEO, Society for Human Resource Management A comprehensive book on global business leadership -- thought-provoking and useful for doing business globally. Rosen and his contributors help us understand what that really means culturally for people and organizations.<br><br>Norman R. Augustine Chairman of the Executive Committee, Lockheed Martin Corporation What better way to learn the secrets of global business leadership than to ask successful global business leaders their secrets -- which is exactly what Bob Rosen has done. A tour through the real-world pages of his book can add to the bottom line -- not to mention saving a quarter million miles of travel.<br><p/><br></br><p><b> About the Author </b></p></br></br><b>Robert Rosen</b> is a psychologist and the founder and CEO of Healthy Companies International, a consulting firm that advises executives of the Global 1000 and entrepreneurial growth companies. The author of <i>The Healthy Company, Leading People, </i> and numerous articles, Rosen has worked in over twenty-five countries, speaks to thousands of executives each year, and appears regularly in the media worldwide
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