Beyond the Pale - by Ken Grossman (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>Grossman chronicles his journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co., one of the most successful craft breweries in the United States. From sordid youthful adventures to pioneering craft brewer, Grossman shares the trials and tribulations of building a brewery.<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>Personal tales of perseverance and beer making from the founder of Sierra Nevada Brewing Co.</b> <p><i>Beyond the Pale</i> chronicles Ken Grossman's journey from hobbyist homebrewer to owner of Sierra Nevada Brewing Co., one of the most successful craft breweries in the United States. From youthful adventures to pioneering craft brewer, Ken Grossman shares the trials and tribulations of building a brewery that produces more than 800,000 barrels of beer a year while maintaining its commitment to using the finest ingredients available. Since Grossman founded Sierra Nevada in 1980, part of a growing beer revolution in America, critics have proclaimed his beer to be among the best brewed anywhere in the world.</p> <ul> <li><i>Beyond the Pale</i> describes Grossman's unique approach to making and distributing one of America's best-loved brands of beer, while focusing on people, the planet and the product</li> <li>Explores the Sierra Nevada way, as exemplified by founder Ken Grossman, which includes an emphasis on sustainability, nonconformity, following one's passion, and doing things the right way</li> <li>Details Grossman's start, home-brewing five-gallon batches of beer on his own, becoming a proficient home brewer, and later, building a small brewery in the town of Chico, California</li> </ul> <p><i>Beyond the Pale</i> shows how with hard work, dedication, and focus, you can be successful following your dream.</p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p>Ken Grossman couldn't have known that his early fascination with taking apart household appliances would eventually lead to welding together Sierra Nevada's first malt mill and customizing its bottling equipment. Although obstacles obscured Grossman's path, his determination to brew the kind of beer he liked to drink and be his own boss led to the success of one of America's best-loved craft breweries.</p> <p>From his youthful adventures to his experience in dealing with the complex landscape of the beer industry, <i>Beyond the Pale</i> chronicles Grossman's trials and tribulations in building a brewery that now produces more than 800,000 barrels of beer annually. Grossman recalls the role models and life experiences that fed his curiosity and drive--from a neighbor's obsession with science and gadgets, to the friends who drew him to hiking, and, finally, to the brewing community that provided both support and friendly competition.</p> <p><i>Beyond the Pale</i> details Grossman's start, from homebrewing as a teenager, to becoming a skilled brewer, and, later, to building a small brewery in the town of Chico, California. It shares the business decisions that nearly broke him, yet eventually drove him to success. The sum total of his life provides the foundation of the Sierra Nevada way, a company philosophy that emphasizes sustainability, nonconformity, following one's passion, and doing things the right way.</p> <p>Since Grossman founded Sierra Nevada in 1980, part of a growing beer revolution in America, critics have proclaimed his beer to be among the best brewed anywhere in the world. <i>Beyond the Pale</i> describes Grossman's unique approach, focusing on people, the planet, and the product. His story shows how, with hard work, dedication, and integrity, you can be successful in following your dream.</p><p/><br></br><p><b> About the Author </b></p></br></br><p><b>KEN GROSSMAN</b> is the founder of Sierra Nevada Brewing Co., established in 1980. Ken's passion for good beer began when a friend showed him the basics of homebrewing. He began brewing five-gallon batches of beer on his own and soon became a proficient homebrewer. In 1976, Ken opened his own store, The Home Brew Shop, and, soon after, began building a small brewery in the town of Chico, California. His goal: to brew exceptional ales and lagers. An avid backpacker, Ken named the new company for his favorite hiking grounds--the Sierra Nevada Mountains. Finally, on November 15, 1980, the Sierra Nevada Brewing Co. brewed the first batch of what would soon become a landmark in American craft brewing: Sierra Nevada Pale Ale. Today, the Sierra Nevada Brewing Co. is considered one of the premier craft breweries in the United States.</p>
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