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<p/><br></br><p><b> Book Synopsis </b></p></br></br>This highly respected annual guide will help hospital and health system leaders prepare themselves and their organizations for the future. An essential tool for strategic planning, <i>Futurescan 2021-2026</i> presents articles highlighting the insights of thought leaders on eight key trends and how they are being affected by the -19 pandemic and other forces of change in healthcare: Consolidation: A Network Response to the -19 Pandemic; Social Determinants: Why Social Health Is as Important as Physical and Mental Health; Societal Violence: Health Care Organizations' Role in Combating Societal Violence; Consumerism: Navigating the New Age of Consumerism After -19; Finance: Value-Driven Outcomes: Where Quality Meets Cost Efficiency; Culture Change: Creating a Culture of Disruption, Change and Innovation; Technology: Artificial Intelligence: Tools for Transforming Care; and Investment: The Role of Private Equity in Health Care Innovation.<p/><br></br><p><b> About the Author </b></p></br></br>Serving more than 4,000 members, the <b>Society for Health Care Strategy & Market Development</b> (SHSMD), a professional membership group of the American Hospital Association, powers the professions of health care, including but not limited to marketing, digital engagement, communications, strategic planning, and business development. As the largest membership association in its sector, SHSMD helps its members stay at the forefront of health care's rapidly evolving landscape, while expanding its members' knowledge and network to create value for the organizations and communities they serve.

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