<p/><br></br><p><b> About the Book </b></p></br></br>Following on the release of <i>The Digital Negative: Raw Image Processing in Lightroom, Camera Raw, and Photoshop</i>, the definitive and bestselling guide to integrated raw image processing, renowned photographer, educator, and author Jeff Schewe presents a targeted book on digital printing in Lightroom and Photoshop, which teaches expert techniques for optimal output and fine-art reproduction using today's technologies. <i>The Digital Print</i> picks up where first book leaves off, taking the already perfected images from <i>The Digital Negative</i> and preparing them for printing and other forms of output. Students will learn techniques for fine-art printing in house or sending out to a photo lab, as well as preparing images for multimedia and mobile destinations and Print on Demand (POD) books. This is the second in a two-book series that pays homage to Ansel Adams' seminal book series <i>The Camera</i>, <i>The Negative</i>, and <i>The Print</i>. Each book stands alone, but the combination of the two tells the entire story from camera to print. These books are not version-specific and, thus, evergreen.<p/><br></br><p><b> Book Synopsis </b></p></br></br>Whether you're a digital or a film photographer, you can learn to leverage today's technologies to create masterful prints of your work, and this unique book is devoted exclusively to teaching you how. In it, renowned photographer, educator, and author Jeff Schewe presents targeted chapters on digital printing from Lightroom and Photoshop and shares his expert techniques for optimal output and fine-art reproduction. A companion to <i>The Digital Negative: Raw Image Processing in Lightroom, Camera Raw, and Photoshop</i>, this book teaches you how to take your already perfected images and optimize them for the highest quality final printing. Jeff teaches you about printer types and principles of color management so you get the results you expect. He also shares his strategies on proofing, sharpening, resolution, black-and-white conversion, and workflow, as well as on identifying the attributes that define a perfect print. <br> <ul> <li> Learn techniques for optimizing your images for printing</li> <li> Discover how color management can work for you instead of against you</li> <li> Develop an eye for the perfected print</li> </ul> <br></p><p/><br></br><p><b> About the Author </b></p></br></br><b>JEFF SCHEWE</b> is an award-winning professional advertising photographer and digital imaging pioneer. He leads workshops and is a member of the National Association of Photoshop Professionals Photoshop Hall of Fame. He wrote <i>The Digital Negative: Raw Image Processing in Lightroom, Camera Ra</i>w, <i>and Photoshop</i> and co-authored several bestselling titles, including <i>Real World Camera Raw with Adobe Photoshop. </p></i> <b><br></b></p>
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