Myths of Branding - (Business Myths) by Simon Bailey & Andy Milligan (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... <p/><i><b>Myths of Branding</b></i>, written by renowned branding experts <b>Andy Milligan</b> and <b>Simon Bailey, </b> explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth. <p/><b><i>Myths of Branding </i></b>takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>A comprehensive rebuttal of the myths that still endure about branding today.-- "John Murphy, Founder, Interbrand"<br><br>An essential read for anyone looking to understand how brands work and how they should be managed.-- "Andrew Barraclough, Vice President of Global Design, GSK"<br><br>Enlightening, interesting and inspiring. Each sharp myth builds on the last to develop a deep insight into effective brand building.-- "Philip Eaglesfield, UK President, Aston Martin Lagonda"<br><p/><br></br><p><b> About the Author </b></p></br></br><p><b>Andy Milligan</b> is a leading international branding consultant. He has worked for almost 20 years advising major organizations on strategies for brand building, customer experience and internal culture, and comments regularly in the media on brand issues. He is the co-author of <i><b>On Purpose</b></i> and <i><b>Bold</b></i><i>.</i> <p/><b>Simon Bailey</b> is an experienced business leader and brand specialist who advises CEOs on using their brand to drive business growth. He was formerly European CEO of Interbrand and UK CEO of WPP agency the Brand Union. His agencies have twice been awarded 'Agency of the Year' by<i> Marketing Magazine</i>.</p>
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