As the #1 selling brand in faucet filtration1, PUR faucet filtration systems are certified to reduce 70 contaminants, including lead, mercury, and certain pesticides, as well as reducing chlorine (taste and odor). 2 Plus, PUR’s Mineral Core™ technology filters water over natural minerals for a crisp, refreshing taste. PUR faucet filter replacements are certified to reduce lead and 10x more contaminants than Brita's® leading pitcher filter. 2 3 PUR has been developing innovative technologies for superior water filtration for over 30 years.<br /><br />1 Based on Nielsen sales data for the 52 weeks ending 07/03/21.<br />2 PUR does not filter microbes. <br />3 Versus best-selling Brita® pitcher filter OB03. Brita® is a trademark of Brita LP.<br /><br />
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