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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>The world today is drowning in data. There is a treasure trove of valuable and underutilized insights that can be gleaned from information companies and people leave behind on the internet - our 'digital breadcrumbs' - from job postings, to online news, social media, online ad spend and more.</p> <p>As a result, we're at the cusp of a major shift in the way businesses are managed and governed - moving from a focus solely on lagging, internal data, toward analyses that also encompass industry-wide, external data to paint a more complete picture of a brand's opportunities and threats and uncover forward-looking insights, in real time. Tomorrow's most successful brands are already embracing Outside Insight, benefitting from an information advantage while their competition is left behind.</p> <p>Drawing on practical examples of transformative, data-led decisions made by brands like Apple, Facebook, Barack Obama and many more, in Outside Insight, Meltwater CEO Jorn Lyseggen illustrates the future of corporate decision-making and offers a detailed plan for business leaders to implement Outside Insight thinking into their company mindset and processes.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>"A must read. Lyseggen provides a road map for how to use market insights to transform how we run our organizations from the bottom up to the board room ."--Peter Tufano, Peter Moores Dean, Oxford University Said Business School<br>

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