Sales Is a Verb - by Sonny Culver (Hardcover)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br>Sales is a Verb is not for those who are satisfied with lame to mediocre performance and income, if that is you do not purchase this book, keep your money because you will need it. These pages are about selling a product, and you as a product to secure a very good to executive income for the seller. If sales and/or sales management are your passion, it will be a wonderfully challenging career that is also the most rewarding of occupations, both in your service to others and in monetary returns. However, if you find that outside sales aren't your career path the principles of Sales is a Verb are equally affective across the spectrum of life and business. The truth is that we are all in sales even if that fact isn't recognized, find your passion and feed it. Good judgment comes from experience, and experience comes from bad judgment. Rita Mae Brown, American Writer<p/><br></br><p><b> About the Author </b></p></br></br>Our father worked for the railroad, me being the eldest son of seven we grew up in the American South, Louisiana, Alabama, South Carolina and Tennessee. My first work experience after military service was with a cafeteria chain and later as a fast-food franchise owner. In my early forties and with some success I sold my company. To young to retire and enjoying my ability to work I took a gamble with a service company that was fueled by sales and I loved it. What I quickly l observed was that the company name carried weight with the prospect, but seller turnover was a major problem. Initial training prepared the seller with enough product knowledge to get by but once that information was passed to the prospect what happened next was a wall of confusion. The accepted next step to counter "NO" was to cut the price until it was acceptable to the prospect, reducing commissions. Money left on the was not acceptable if solid sales teams were to be built and stabilized. Like most managers I hunted the natural salesperson until I realized that the average person when trained and supported can excel at a high level. What I did, over time, was to develop the Sales is a Craft system that produced a Craftsman of Sales much like those who build fine handmade furniture. Where implemented revenue capture exploded, and seller turnover was a minor issue but when it did happen I could plug the new seller into the team seamlessly. Follow the system, it works.
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