The B Corp Handbook - 2nd Edition by Ryan Honeyman & Tiffany Jana (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>""This book shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line." --Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc"--<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>This book shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line.<br>--Tony Hsieh, <i>New York Times</i> bestselling author of <i>Delivering Happiness</i> and CEO, Zappos.com, Inc.</b> <p/>B Corps are a global movement of more than 2,700 companies in 60 countries--like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, and Eileen Fisher--that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification. <p/>Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation--it must be a core value for any company that aspires to make money and make a difference. <p/>While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>"<i>The B Corp Handbook</i> shows that an economic agenda that serves people's needs while respecting planetary boundaries is compatible, and ultimately even necessary, for financial success." <br> --<b>Paul Polman, CEO, Unilever</b> <p/> "Every business owner interested in creating a more diverse, equitable, and inclusive economy should read this book." <br> --<b>Dawn Sherman, CEO, Native American Natural Foods</b> <p/> "In an increasingly complex world, big brands and companies are fundamentally challenged as to whose interests they really serve. We joined the B Corp movement because we are convinced that addressing this challenge directly is the best way to reinforce trust with our stakeholders." <br> --<b>Emmanuel Faber, CEO, Danone</b> <p/> "The B Corp principles of social, environmental, and economic justice are deeply aligned with the mission and core values of our worker-owned cooperative." <br> --<b>Adria Powell, CEO, Cooperative Home Care Associates<br></b><br>Our holistic vision for the company centers around our clothing, mindful business practices, and supporting every employee's purpose. Being a B Corp allows us to fulfill our purpose in a bold way with other like-minded companies. <i>The B Corp Handbook</i> serves as a guide for using business as a force for good.<i></i><br> <i>--</i><b>Eileen Fisher, Founder and President, EILEEN FISHER</b> <p/> "I hope that five years from now, ten years from now, we'll look back and say B Corporations were the start of the revolution. The existing paradigm isn't working anymore--this is the future." <br> --<b>Yvon Chouinard, founder of Patagonia</b><br> <b> </b><br> "<i>The B Corp Handbook</i> provides an essential teaching resource in preparing the next generation of business leaders to build a more sustainable and inclusive economy." <br> --<b>Jessica Thomas, Director, Business Sustainability Collaborative, North Carolina State University</b><br> <b> </b><br> "We became a Certified B Corp because it closely aligns with our purpose-driven business model of community reinvestment, entrepreneurship, women's empowerment, education, and wellness." <br> --<b>Emmet Dennis, Chief Marketing Officer, Sundial Brands</b> <p/> "The second edition of <i>The B Corp Handbook</i> goes beyond the first edition by helping companies make progress on diversity, equity, and inclusion. Don't just wait for economic justice; make it happen!" <br> --<b>Naomi Vickers, Chief Operating Officer, BLK Capital Management</b> <p/> "I think B Corporations will make more profits than other types of companies." <br> --<b>Robert Shiller, winner of the 2013 Nobel Prize in Economics and Professor of Economics, Yale University<br></b><br> "<i>The B Corp Handbook</i> shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, <i>and</i> your company's long-term bottom line." <br> --<b>Tony Hsieh, <i>New York Times</i> bestselling author of <i>Delivering Happiness</i> and CEO, Zappos.com<br></b><br> "B Corporations recast the goals of the traditional business enterprise. They are becoming more prevalent as a new breed of businessperson seeks purpose with the fervor that traditional economic theory says entrepreneurs seek profit." <br> --<b>Daniel Pink, <i>New York Times</i> bestselling author of <i>When</i> and <i>Drive</i></b> <p/> "A must-read for every for-profit enterprise that aims to create social impact." <br> --<b>Cathy Clark, Adjunct Professor and Director, CASE i3, Fuqua School of Business, Duke University</b> <p/> "<i>The B Corp Handbook</i> proves that any company can be pro-community, pro-business, and pro-environment--at the same time. Ryan Honeyman and Tiffany Jana show that there does not have to be any tradeoff between profitability and creating positive social change." <br> --<b>Suzanne DiBianca, Executive Vice President of Corporate Relations and Chief Philanthropy Officer, Salesforce</b> <p/> "In contrast to the plethora of books that discuss only the problems facing society, <i>The B Corp Handbook</i> offers a concrete, positive, market-based, and scalable systemic solution to addressing our greatest social and environmental challenges." <br> --<b>Marshall Goldsmith, <i>New York Times</i> bestselling author of<i> What Got You Here Won't Get You There</i></b><br><p/><br></br><p><b> About the Author </b></p></br></br>Ryan Honeyman is a partner/worker-owner at LIFT Economy. LIFT is an impact consulting firm whose mission is to create, model, and share an inclusive and locally self-reliant economy that works for the benefit of all life. Tiffany Jana is CEO and president of TMI Consulting, the first diversity consultancy to be chartered as a benefit corporation and certified as a B Corp. Dr. Jana was awarded a 2017 Enterprising Woman of the Year Award from Enterprising Women magazine and is the coauthor of <i>Overcoming Bias</i> and<i> Erasing Institutional Bias</i>.
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