What Is Lego? - (What Was?) by Jim O'Connor & Who Hq (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>"The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always "play well"--encouraging children to use their imagination and build whatever they can dream up. In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon"--<p/><br></br><p><b> Book Synopsis </b></p></br></br><b><b>Find out how these fun, stackable blocks became the most popular toys in the world.</b></b> <p/>The LEGO toy company was founded in 1934 by a Danish carpenter who loved making wooden pull toys. From its humble beginnings, the company has lived up to its name--which comes from the Danish phrase meaning to always play well--encouraging children to use their imagination and build whatever they can dream up. <p/>In this book, author Jim O'Connor describes how a simple concept--small plastic bricks that snap together--morphed into a cultural phenomenon.<p/><br></br><p><b> About the Author </b></p></br></br>Jim O'Connor has written several books for Who HQ, including <i>What Is Rock and Roll?</i>, <i>What Was Pompeii?</i>, <i>What Was the Battle of Gettysburg?</i>, and <i>What Were the Twin Towers?</i> He lives in New York City.
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