Transitioning to Virtual and Hybrid Events - by Ben Chodor (Hardcover)
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<p/><br></br><p><b> About the Book </b></p></br></br>A roadmap to going virtual, helping you give your online audience a unique and compelling experience, this guide provides advice and real-world instructions for delivering engaging hybrid, virtual, and streaming events and webinars that meet the needs of any situation. You'll learn how to use virtual communication tools and online platforms; assemble your team to plan and implement a digital event; adapt and integrate your content for virtual events; select a stream, a webcast, or a hybrid event to meet specific needs; market online events to a diverse global audience; leverage the power of virtual event data analytics.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p><b>C</b><b>reating virtual events is not as simple as moving the same content online -- learn how to immediately leverage virtual solutions for effective in-person online events</b></p> <p>As the global COVID-19 pandemic continues to have unprecedented impact on both the global economy and the whole of the world population, the need for effectively and efficiently connecting people and the right information has never been more urgent. Although the technology infrastructure currently exists, many organizations are scrambling to create virtual meetings and events to address important time-sensitive issues. </p> <p><i>Transitioning to Virtual and Hybrid Events</i><i> </i>explains everything an event host needs to know about going virtual, from understanding the new audience, to adapting content to the new medium, to marketing effectively, and much more. Author Ben Chodor, president of Intrado Digital Media, provides expert advice and real-world instructions for delivering engaging hybrid, virtual, and streaming events and webinars for companies of all sizes and across all industries. Packed with detailed tutorials, real-world case studies, illustrative examples, and highly useful checklists, this comprehensive resource provides step-by-step guidance on: </p> <ul> <li>Planning, creating, and implementing a digital event</li> <li>Choosing between a stream, a webcast, or a hybrid event</li> <li>Evaluating different technological solutions</li> <li>Producing compelling virtual content for a variety of scenarios</li> <li>Effectively promoting online events</li> <li>Meeting the needs of a diverse and global audience </li> </ul> <p><i>Transitioning to Virtual and Hybrid Events </i>is an indispensable instruction manual for anyone tasked with enhancing their organization's continuity plans, enabling their employee base to work remotely, or creating any type of virtual solution to meet this urgent crisis. </p><p/><br></br><p><b> From the Back Cover </b></p></br></br><p>We'll remember 2020 as the year that brought the need for effectively and efficiently connecting people into sharp focus. Companies around the world are rapidly changing their in-person event strategies and shifting to virtual or hybrid events. Clearly, the necessity for online meetings and events has never been greater. <p><i>Transitioning to Virtual and Hybrid Events</i> is a comprehensive roadmap to going virtual, helping you give your online audience a unique and compelling experience. This practical guide gives you expert advice and real-world instructions for delivering engaging hybrid, virtual, and streaming events and webinars that meet the needs of any situation. With this book as your guide, you'll quickly learn how to: <ul> <li>Use virtual communication tools and online platforms</li> <li>Assemble your team to plan and implement a digital event</li> <li>Adapt and integrate your content for virtual events</li> <li>Select a stream, a webcast, or a hybrid event to meet specific needs</li> <li>Market online events to a diverse global audience</li> <li>Leverage the power of virtual event data analytics</li> </ul> <p><i>Transitioning to Virtual and Hybrid Events</i> shows you that you do not need to be a communications technology expert to develop and implement digital meetings, online conferences, and hybrid events--all you need is the creativity and the desire to connect people in a way that is meaningful and memorable.<p/><br></br><p><b> About the Author </b></p></br></br><p><b>BEN CHODOR</b> is a global leader in the world of digital media and enterprise communications with an incomparable passion for technology. He is President of Intrado Digital Media, the world's leading virtual event and streaming company. Ben was cofounder and CEO of Happtique, and Founder and CEO of Stream57, one of the first successful streaming and virtual event companies. <p><b>GABRIELLA CYRANSKI</b> works with clients to develop virtual event strategies at Intrado Digital Media and executive produces hybrid event television broadcasts that are syndicated globally. She has designed, managed, and executed physical, hybrid, and virtual event programs for over twenty years.
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