The Marketing Manifesto - by David James Hood (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>A unique, innovative and highly practical book that crystallizes precisely how professional marketers can create a goal-oriented personal and company strategy.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Marketing is key to the health and wealth of organizations and a vital component in business strategy. Despite the fact that it produces three times more value than any other facet of a business, and continual major improvements in its evolution as a profession, marketing and marketers are often undervalued as part of the business and under-exploited as a force for profit. It is time marketing - and the Marketer - became critical. <p/><i><b>The Marketing Manifesto</b></i> tackles and exposes the problems that stand in the way of many marketers that realize marketing's prime objective and role - to improve and sustain revenue whilst improving the lives of the customer. Outlining unique steps to create and deliver a successful marketing strategy in any organization and to improve your own a personal impact as a marketer - <b><i>The Marketing Manifesto</i></b> is an innovative and highly practical title that crystallizes how professional marketers can create a goal-oriented personal and company strategy, and achieve the competitive advantage through correct marketing practice.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>"<i>The Marketing Manifesto</i> demonstrates...exactly how to get the most out of marketing. Marketers need to be change agents, for example by putting the customer first, treating marketing as a pan company process, and keeping ahead of the curve in predicting future needs as an agent for the customer...A thoroughly good read and useful reference for marketers and managers."--Ray Perry "Executive Director of Brand, Profile and Marketing, CIMA "<br><br>"Hood's narrative is that marketers, by the nature of their role, sit on the edge of their organisation, concerning themselves with identifying and fulfilling the needs of the customer. However, almost all of their colleagues face inwards, concerning themselves with 'putting the organisation first' and tending to its needs. His manifesto lays down the challenge to turn that peripheral role into a strength, not a weakness, and to turn marketing's unique corporate position into something substantive. By reading this book, understanding the issues, and then acting on the advice, B2B marketers stand a real chance of doing so."--Dan Roche, Head of Marketing Communications, Azzurri Communications "B2B Marketing "<br><p/><br></br><p><b> About the Author </b></p></br></br><p><b>David James Hood</b> is a specialist in competitiveness and proposition / revenue improvement and was an early innovator in modern digital and technology-led marketing. He has served on the UK's Marketing and Sales Standards Setting Body and the manufacturing trade body competitiveScotland. Director of the Global Marketing Network's Online Community, heading up CPD development and serves on its Advisory Panel. He is Co-Director of the 'Competitive SME' mission to improve marketing in small businesses and is Marketing Director for Aqua Energy Scotland. He is also a Guest Lecturer at the University of Glasgow, and has previously held the role of Chair of the Chartered Institute of Marketing's technology group.</p>
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