Built to Sell - by John Warrillow (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>According to Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Here he presents a business parable about how to create a start-up that won't trap an owner when he wants to sell it.<p/><br></br><p><b> Book Synopsis </b></p></br></br><b>Run your company. Don't let it run you.</b> <p/>Most business owners started their company because they wanted more freedom--to work on their own schedules, make the kind of money they deserve, and eventually retire on the fruits of their labor. <p/>Unfortunately, according to John Warrillow, most owners find that stepping out of the picture is extremely difficult because their business relies too heavily on their personal involvement. Without them, their company--no matter how big or profitable--is essentially worthless. <p/>But the good news is that entrepreneurs can take specific steps--no matter what stage a business is in--to create a valuable, sellable company. Warrillow shows exactly what it takes to create a solid business that can thrive long into the future.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>"John does a masterful job of illuminating the qualities that business buyers look for in a company, and he does it in a thoroughly enjoyable and engaging manner."<br>--<b>Bo Burlingham</b>, author of <i>Small Giants</i> (from the Foreword) <p/>"There is no tooth fairy for selling a business. It takes planning and a real understanding of what works. I bet you'll find yourself (like me) recommending this book to your friends who want to sell their businesses one day but don't understand what that's going to take."<br>--<b>Seth Godin</b>, author of <i>Linchpin</i><br><p/><br></br><p><b> About the Author </b></p></br></br><b>John Warrillow</b> is the author of <i>Built To Sell: Turn Your Business Into One You Can Sell</i>. Throughout his career as an entrepreneur, John has started and exited four companies. Most recently he transformed Warrillow & Co. from a boutique consultancy into a recurring revenue model subscription business, which he sold to The Corporate Executive Board (NASDAQ: EXBD) in 2008. He is the author of <i>Drilling for Gold</i> and in 2008 was recognized by BtoB Magazine's "Who's Who" list as one of America's most influential business-to-business marketers.
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