The Attention Merchants - by Tim Wu (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>"Originally published in hardcover in the United States by Alfred A. Knopf, a division of Penguin Random House LLC, New York, in 2016."-- Title page verso.<p/><br></br><p><b> Book Synopsis </b></p></br></br><b><b>From the author of the award-winning <i>The Master Switch, </i>who coined the term net neutrality"--a revelatory, ambitious and urgent account of how the capture and re-sale of human attention became the defining industry of our time. <p/><b>One of the Best Books of the Year</b><br><b><i>The San Francisco Chronicle * The Philadelphia Inquirer * Vox * The Globe and Mail</i> (Toronto)</b></b></b> <p/>Ours is often called an information economy, but at a moment when access to information is virtually unlimited, our attention has become the ultimate commodity. In nearly every moment of our waking lives, we face a barrage of efforts to harvest our attention. This condition is not simply the byproduct of recent technological innovations but the result of more than a century's growth and expansion in the industries that feed on human attention. <p/>Wu's narrative begins in the nineteenth century, when Benjamin Day discovered he could get rich selling newspapers for a penny. Since then, every new medium--from radio to television to Internet companies such as Google and Facebook--has attained commercial viability and immense riches by turning itself into an advertising platform. Since the early days, the basic business model of "attention merchants" has never changed: free diversion in exchange for a moment of your time, sold in turn to the highest-bidding advertiser. <p/>Full of lively, unexpected storytelling and piercing insight, <i>The Attention Merchants </i>lays bare the true nature of a ubiquitous reality we can no longer afford to accept at face value.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>"Vigorous, entertaining. . . . Wu describes how the rise of electronic media established human attention as perhaps the world's most valuable commodity." <b>--<i><i>The Boston Globe <p/></i></i></b>"The Attention Merchants is a book of our time, touching on an emerging strain of anxiety about the information age. . . . A bracing intellectual tour de force." <b>--<i><i><i>The San Francisco Chronicle</i><br></i></i></b> <p/>"Comprehensive and conscientious, readers are bound to stumble on ideas and episodes of media history that they knew little about. [Wu] writes with elegance and clarity, giving readers the pleasing sensation of walking into a stupendously well-organized closet." <b>--<i>The New York Times</i> </b> <p/> "A startling and sweeping examination of the increasingly ubiquitous commercial effort to capture and commodify our attention. . . . We've become the consumers, the producers, and the content. We are selling ourselves to ourselves." <b>--<i>The New Republic</i> </b> <p/> "The book is studded with sharp illustrations of those who have tried to stop the encroachment of advertising on our lives, and usually failed. . . . Wu dramatizes this push and pull to great effect." <b>--<i>The New York Times Book Review <p/></i></b>"An engaging history of the attention economy. . . . [Wu] wants to show us how our current conditions arose." <b>--<i>The Washington Post</i></b><br> <i> </i><br> "Dazzling. . . . [Wu] could hardly have chosen a better time to publish a history of attention-grabbing. . . . He traces a sustained march of marketers further into our lives." <b>--<i>The Financial Times</i> </b> <p/> " [An] erudite, energizing, outraging, funny and thorough history of one of humanity's core undertakings--getting other people to care about stuff that matters to you." <b>--<i>Boing Boing</i></b><br> <i> </i><br> "Engaging and informative. . . . [Wu's] account . . . is a must-read." <b>--<i>The Washington Times</i></b><br><p/><br></br><p><b> About the Author </b></p></br></br><b>Tim Wu</b> is a policy advocate and professor at Columbia Law School. In 2006, <i>Scientific American</i> named him one of fifty leaders in science and technology; in 2013, <i>National Law Journal</i> included him among "America's 100 Most Influential Lawyers"; and in 2014 and 2015, he was named to the "Politico 50." He won the Lowell Thomas Gold medal for travel journalism and is a contributing opinion writer for <i>The New York Times.</i> <p/> http: //www.timwu.org
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