L'Oreal Paris Studio Line Flexible Hold Cream, the first multi-look buildable cream which gives you 24-hour hold. With both more product for more hold, the Flexible Hold Cream allows you to customize your hair the way you want. Formulated with Glycerin for a super soft, melting application creating an always weightless and residue-free definition. This one product is perfect for multiple uses creating endless looks that fit your daily styling needs. The lightweight cream is formulated to be non-greasy providing you with both a medium hold and matte finish. A buildable Hold Cream that is easily customizable This formula is buildable and light but still gives you a day-long hold This hair cream is always weightless, and residue free Formulated with glycerin for a super soft melting application 24 hour Definition
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