Buying Styles - by Michael Wilkinson & Richard Smith & Tierah Chorba & Lynn Sokler (Paperback)
Similar Products
Products of same category from the store
All
Product info
<p/><br></br><p><b> About the Book </b></p></br></br>The fundamental truth about selling and buying is that we're all different, and salespeople must sell to those differences to succeed. This interactive book reveals the four main customer buying styles that help salespeople better meet their prospects' needs.<p/><br></br><p><b> Book Synopsis </b></p></br></br>Most sales professionals spend all their time and energy trying to perfect their own style of selling. Yet they fail to recognize that buyers have individual "buying styles," and a one-size-fits-all approach--even your own--won't win them over. Buying Styles reveals that the key to dramatically increasing your success rate is learning to adapt your own methods to best suit one of the four main customer buying styles. Presented as a "learning adventure," this easy-to-follow guide takes readers through fictional situations in which salespeople have just lost a major sale and deciphers why, how, and what could have been done to prevent it. Readers will learn how to: understand what to do (and not to do) when selling to customers exhibiting each of the four main buying styles; quickly spot the tell-tale signs that they are using the wrong approach; gain the confidence of prospects; improve their relationships with existing clients; develop a strategy for approaching new prospects; and increase their chances of closing each and every sale. This easy and fun read, packed with tips, checklists, and on-the-go references, unveils powerful new insights for successfully selling to any buyer.<p/><br></br><p><b> From the Back Cover </b></p></br></br>"Throughout my career as a sales trainer, I have been teaching sellers to be 'buying facilitators.' "Buying Styles" can help salespeople gain emotional trust with their buyers."-- Mike Bosworth, author, "Solution Selling," coauthor, "Customer-Centric Selling" What if you could make just a few small, simple adjustments to your selling style and instantly close 10 to 20 percent more sales? "Buying Styles" unlocks a fundamental truth about selling and buying: Just as people are different, they respond to sales approaches in very different ways. The good news is that there are just four main buying styles, and when you can recognize which one best defines your customer, then tailor your message to appeal to that style, your success rate will radically improve. Written as a set of engaging, eye-opening conversations and packaged in short, easy-to-read chapters, "Buying Styles" gives you the tools for accu-rately sizing up your clients' buying preferences and altering your selling approaches to match their styles. You'll find: ● Strategies for recognizing the four main buying styles ● Insights into why salespeople find some styles easy to sell to while others are difficult and frustrating ● Tips on what to do--and what not to do--when selling to each style ● Classic mistakes salespeople make in selling to different styles ● Telltale signs that you are using the wrong approach, and much more<p/><br></br><p><b> Review Quotes </b></p></br></br><br>..".next time your performance evaluation comes up, you'll be able to wow your peers with the impressive numbers gained from reading this book." -- Houston Business Journal<br><br>"Quick, entertaining, insightful...clears a path for sales professionals to be dramatically more successful...by learning to sell the way their customers buy." -- Hudson Valley Business Journal<br><p/><br></br><p><b> About the Author </b></p></br></br>Michael Wilkinson (Atlanta, GA) is the CEO of Leadership Strategies--The Facilitation Company, a strategic consulting and training firm. He is the author of "The Secrets of Facilitation" and "The Secrets to Masterful Meetings," as well as being a much sought-after speaker, trainer, and facilitator.
Price History
Price Archive shows prices from various stores, lets you see history and find the cheapest. There is no actual sale on the website. For all support, inquiry and suggestion messagescommunication@pricearchive.us