Level Best - (Kim Klein's Fundraising) by Marcia Festen & Marianne Philbin (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><i>Level Best</i> offers guidance that demystifies evaluation and takes into account the unique challenges and realities of grassroots nonprofit organizations. It provides a new framework for thinking about evaluation and tools for measuring and sharing results in ways that are practical, efficient, and meaningful.<p/><br></br><p><b> From the Back Cover </b></p></br></br>Evaluating what you do is the first step toward increasing organizational effectiveness and, later successfully documenting your work and marketing your organization. <p><i>Level Best</i> offers guidance that demystifies evaluation and takes into account the unique challenges and realities of grassroots nonprofit organizations. It provides a new framework for thinking about evaluation and tools for measuring and sharing results in ways that are practical, efficient, and meaningful.</p> <p>Veteran authors Marcia Festen and Marianne Philbin break down the evaluation process into five stages-planning, asking, tracking, learning, and using--and show you how to integrate evaluation into your ongoing work. Their approach emphasizes that evaluation at its best is about learning rather than judging and improving rather than proving, and that it is overall an integral part of achieving your mission.</p> <p>The book draws on the authors' experience with nonprofits, foundations, donors, and boards of directors, and the expertise of evaluation professionals and nonprofit managers. It includes sample forms, checklists, and materials that have been used successfully by real-life organizations, and provides sample meeting agendas that will help you make decisions and move through an evaluation process from start to finish.</p> <p>In easy-to-follow steps, <i>Level Best</i> will help you develop your evaluation plan, gather your data, and use the lessons learned to strengthen your organization and make the best possible case for continued support.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br>Level Best proves to be a foolproof fear buster . . . The book does an excellent job of presenting evaluation as a tool for grassroots organizations to use to their benefit... (<i>American Journal of Evaluation</i>)<br><p/><br></br><p><b> About the Author </b></p></br></br><b>Marcia Festen</b> of Marcia K. Festen Associates in Chicago is a consultant to nonprofits and foundations.In addition to conducting evaluations, she develops policy and grantmaking strategies, programs, and initiatives. She was a senior program officer at the John D. and Catherine T. MacArthur Foundation and hasover twenty years of experience in the field. <p><b>Marianne Philbin</b> is a writer, trainer, and consultant specializing in nonprofit organizational development.She has worked for a wide range of foundations and nonprofit organizations, and has an extensive background in grantmaking, fundraising, and nonprofit management. She is an instructor for the Donors Forum of Chicago and a lecturer at Northwestern University's School of Continuing Studies.</p>
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