Each PUR water filter is certified to reduce mercury and certain industrial pollutants as well as reducing chlorine (taste and odor) and more.¹ The filter lasts up to 2 months and gives you 40 gallons (or 640 8oz cups) of cleaner, great-tasting water. PUR’s superior filter technology uses activated carbon and ion exchange media and is certified to reduce more 2x contaminants than Brita's® leading pitcher filter.¹ ² The pitcher has a contemporary, streamlined, space saving design that fits easily in the fridge while the comfort-grip handle and easy-fill lid make it easy to use.<br /><br />¹ PUR does not filter microbes. <br />² Versus best-selling Brita® pitcher filter OB03. Brita® is a trademark of Brita LP.<br />³ Compared with PUR Lead Reducing pitcher filter PPF951KTM.<br />
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