The Medici Effect - by Frans Johansson (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Originally published as: The Medici effect: breakthrough insights at the intersection of ideas, concepts, and cultures. Boston, Massachusetts: Harvard Business School Press, A2004.<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.</p><p>Frans Johansson's <i>The Medici Effect</i> shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory and offers examples of how we can turn the ideas we discover into path-breaking innovations.</p><p>Clayton M. Christensen, bestselling author of <i>The Innovator's Dilemma</i>, has described <i>The Medici Effect</i> as one of the most insightful books about managing innovation I have ever read. Its assertion that breakthrough principles of creativity occur at novel intersections is an enduring principle of creativity that should guide innovators in every field.</p><p>Now with a new preface and a discussion guide, and a foreword by Harvard Business School professor Teresa Amabile, <i>The Medici Effect</i> is a timeless classic that will help you reach your innovative peak.</p><p/><br></br><p><b> Review Quotes </b></p></br></br><br><p>Praise for <b><i>The Medici Effect</i></b>: </p><p><b>Clayton M. Christensen, bestselling author, <i>The Innovator's Dilemma</i>--</b><br>One of the most insightful books about managing innovation I have ever read. Its assertion that breakthrough principles of creativity occur at novel intersections is an enduring principle of creativity that should guide innovators in every field.</p><p><b>Susan Cain, <i>New York Times</i> bestselling author, <i>Quiet</i>; cofounder of Quiet Revolution--</b><br>Diversity drives innovation--this book makes the case with such vividness, clarity, and excitement that it's obvious why it has stood the test of time. Bold, thought-provoking, and a ton of fun.</p><p><b>Daniel H. Pink, author, <i>Drive</i> and <i>To Sell Is Human</i>--</b><br>--Even a decade after publication, <i>The Medici Effect</i> remains required reading for trailblazers all over the world, regardless of industry, background, or training. The combination of remarkable stories and a compelling theory make this book an enduring innovation classic!</p><b>Tom Freston, former President and CEO, Viacom--</b><br>A bold and original study of something that is generally thought to defy analysis--the nature of creativity and innovation.</p><p><b>Roger Ferguson, former Vice Chairman, Federal Reserve--</b><br>"Frans Johansson is a leading thinker in the realms of innovation and diversity. He delivers cogent and relevant insights in a thoroughly engaging way.</p><br><p/><br></br><p><b> About the Author </b></p></br></br><p>An entrepreneur, creative thinker, and acclaimed international speaker, <b>Frans Johansson</b> has lived all his life at the Intersection. Raised in Sweden by his Swedish father and African American/Cherokee mother and educated at Brown University and Harvard Business School, he has started a health-care business, a software company, a hedge fund, and an innovation firm. In addition to <i>The Medici Effect</i>, Frans is the author of <i>The Click Moment</i> (2012). He is the founder and CEO of The Medici Group. Frans lives in Brooklyn with his wife and two daughters.</p><p>Author social media/website info: fransjohansson.com, themedicigroup.com, twitter.com/frans_johansson, linkedin/in/fransjohansson</p>
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