Becoming Essential SHRM Edition - by James E Meyers (Paperback)
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<p/><br></br><p><b> Book Synopsis </b></p></br></br><p>Becoming Essential printing for SHRM conference.</p><p><strong>Do you want to survive, or do you want to thrive? Leading your association into the future means understanding that the rules have changed.</strong></p><p>In his 25+ years of working as a partner to both associations and some of the biggest, most forward-thinking for-profit companies, author James E. Meyers has seen all sides of the strategic planning spectrum: organizations that face the future by hiding in the corner, hoping it'll all go away, and those that careen headfirst into a fail-fast approach. For many associations, success comes in the gray area in between.</p><p>To be truly future-focused, you need your members to think about you as providing a service they need, one that they are unwilling to do without.</p><p>How do you do that? You make your association essential to your members' lives--and that means positioning yourself differently than you ever have.</p>
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