The Undercover Economist - by Tim Harford (Paperback)
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<p/><br></br><p><b> About the Book </b></p></br></br>Harford ranges from Africa, Asia, Europe, and of course the United States to reveal how supermarkets, airlines, health care providers, and coffee chains--to name just a few--are vacuuming money from our wallets.<p/><br></br><p><b> Book Synopsis </b></p></br></br>"The economy [isn't] a bunch of rather dull statistics with names like GDP (gross domestic product)," notes Tim Harford, columnist and regular guest on NPR's Marketplace, "economics is about who gets what and why." In this acclaimed and riveting book-part exposé, part user's manual-the astute and entertaining columnist from the Financial Times demystifies the ways in which money works in the world. From why the coffee in your cup costs so much to why efficiency is not necessarily the answer to ensuring a fair society, from improving health care to curing crosstown traffic-all the dirty little secrets of dollars and cents are delightfully revealed by <i>The Undercover Economist</i>. <p/>"A rare specimen: a book on economics that will enthrall its readers . . . It brings the power of economics to life."<br>-Steven D. Levitt, coauthor of <i>Freakonomics<br></i><br>"A playful guide to the economics of everyday life, and as such is something of an elder sibling to Steven Levitt's wild child, the hugely successful Freakonomics."<br>-<i>The Economist</i> <p/>"A tour de force . . . If you need to be convinced of the everrelevant and fascinating nature of economics, read this insightful and witty book."<br>-Jagdish Bhagwati, author of <i>In Defense of Globalization<br></i><br>"This is a book to savor."<br>-<i>The New York Times</i> <p/>"Harford writes like a dream. From his book I found out why there's a Starbucks on every corner [and] how not to get duped in an auction. Reading The Undercover Economist is like spending an ordinary day wearing X-ray goggles."<br>-David Bodanis, author of <i>Electric Universe</i> <p/>"Much wit and wisdom."<br><i>-The Houston Chronicle</i><br>From <i>Publishers Weekly </i><br>Nattily packaged-the cover sports a Roy Lichtensteinesque image of an economist in Dick Tracy garb-and cleverly written, this book applies basic economic theory to such modern phenomena as Starbucks' pricing system and Microsoft's stock values. While the concepts explored are those encountered in Microeconomics 101, Harford gracefully explains abstruse ideas like pricing along the demand curve and game theory using real world examples without relying on graphs or jargon. The book addresses free market economic theory, but Harford is not a complete apologist for capitalism; he shows how companies from Amazon.com to Whole Foods to Starbucks have gouged consumers through guerrilla pricing techniques and explains the high rents in London (it has more to do with agriculture than one might think). Harford comes down soft on Chinese sweatshops, acknowledging "conditions in factories are terrible," but "sweatshops are better than the horrors that came before them, and a step on the road to something better." Perhaps, but Harford doesn't question whether communism or a capitalist-style industrial revolution are the only two choices available in modern economies. That aside, the book is unequaled in its accessibility and ability to show how free market economic forces affect readers' day-to-day.<br>Copyright (c) Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. <br>From <i>Bookmarks Magazine</i><br>Harford exposes the dark underbelly of capitalism in <i>Undercover Economist</i>. Compared with Steven Levitt's and Stephen J. Dubner's popular <i>Freakonomics </i>(*** July/Aug 2005), the book uses simple, playful examples (written in plain English) to elucidate complex economic theories. Critics agree that the book will grip readers interested in understanding free-market forces but disagree about Harford's approach. Some thought the author mastered the small ideas while keeping in sight the larger context of globalization; others faulted Harford for failing to criticize certain economic theories and to ground his arguments in political, organizational structures. Either way, his case studies--some entertaining, others indicative of times to come--will make you think twice about that cup of coffee. <br>Copyright (c) 2004 Phillips & Nelson Media, Inc.<p/><br></br><p><b> Review Quotes </b></p></br></br><br>Required reading.<br> --Steven Levitt, author of <i>Freakonomics</i> <p/> A playful guide to the economics of everyday life, and as such. . . something of an elder sibling to Steven Levitt's wild child, the hugely successful <i>Freakonomics</i>.<br> --<i>The Economist</i> <p/> A book to savor.<br> --<i>The New York Times</i> <p/> <i>The Undercover Economist</i> is a book you must pick up if you want a fresh perspective on how basic ideas in economics can help in answering the most complex and perplexing questions about the world around us.<br> --<i>Business Today <p/> </i><br> "[Harford] is in every sense consumer-friendly. His chapters come in bite-size sections, with wacky sub-headings. His style is breezy and no-nonsense. . . . <i>The Undercover Economist </i>is part primer, part consciousness raiser, part self-help manual." --<i>Times Literary Supplement</i> <p/> Anyone mystified by how the world works will benefit from this book - especially anyone confused about why good intentions don't, necessarily, translate into good results.<br> --<i>The Daily Telegraph</i> (UK) <p/> Harford writes like a dream - and is also one of the leading economic thinkers of his generation. From his book I found out why there's a Starbucks on every corner, what Bob Geldof needs to learn to make development aid work properly, and how not to get duped in an auction. Reading <i>The Undercover Economist</i> is like spending an ordinary day wearing X-ray goggles.<br> --David Bodanis, author of <i>E=mc2</i> and <i>Electric Universe</i> <p/> Popular economics is not an oxymoron, and here is the proof. This book, by the <i>Financial Times</i> columnist Tim Harford, is as lively and witty an introduction to the supposedly 'dismal science' as you are likely to read.<br> --<i>The Times</i><br><p/><br></br><p><b> About the Author </b></p></br></br>Tim Harford is an editorial writer at the<i> Financial Times</i>, where he also writes the newspaper's "Dear Economist" column and "The Undercover Economist" column, which also appears in Slate. He lives in London.
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